Brandwave

Netflix vs TVNZ+:Which is more popular?

In September 2026, TVNZ+ had more branded searches than Netflix among TV and streaming services in New Zealand. TVNZ+ had about 256,000 branded searches, while Netflix had 246,000. TVNZ+ made up 26.5% of all TV and streaming service searches we track, and Netflix accounted for 25.4%. When we asked ChatGPT and Google AI Overviews about TV and streaming services, both Netflix and TVNZ+ appeared in all five answers. Netflix was mentioned before TVNZ+ in four out of five answers.

Among TV and streaming services in New Zealand in September 2026

Who do people search for more?

TVNZ+ and Netflix are searched for about as often as each other.

TVNZ+ 256K searchesNetflix 246K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Netflix in 5 of 5TVNZ+ in 5 of 5

Who does AI recommend more?

Netflix, named ahead of TVNZ+ in 4 of 5 answers

Netflix first in 4TVNZ+ first in 1

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Top TV and streaming services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Netflix and TVNZ+ showed up in all five answers. Netflix was listed before TVNZ+ in four of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Netflix1st
  2. Prime Video2nd
  3. HBO Max3rd
  4. Disney+4th
  5. TVNZ+5th
  6. Apple TV6th
  7. Neon7th
  8. Sky8th
  9. ThreeNow9th
  10. Sky Sport Now10th
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TVNZ+5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Netflix5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Prime Video5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Neon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sky4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Disney+4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple TV4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ThreeNow4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HBO Max4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sky Sport Now3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+1 more

See every answer about TV and streaming services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Netflix or TVNZ+ more popular in search?

This chart shows how often people search Google for Netflix and TVNZ+ by name. Each line represents a brand's share of searches for all 11 TV and streaming services we track, month by month, from searches in New Zealand.

Netflix and TVNZ+ among TV and streaming services in New Zealand, by month

Share of searches by month for TVNZ+, Netflix. The figures are in the table below the chart.

View monthly share of searches table
MonthTVNZ+NetflixSkyDisney+Sky Sport NowPrime VideoApple TVThreeNowHBO MaxMāori+Neon
Oct 202527.5%29.1%12.3%9.8%7.2%5.8%3.2%2.8%0.28%1.5%0.48%
Nov 202529.5%25.4%12.5%9.3%6.3%5.1%3.4%3.7%0.37%3.9%0.43%
Dec 202530.4%31%9.9%10.4%3.5%6.2%3.4%3%0.45%1%0.65%
Jan 202629.1%30.4%10.9%10.2%4.2%6.1%2.7%3.6%0.44%1.7%0.61%
Feb 202627.5%25.9%14.4%8.7%6.5%5.2%2.3%5.6%0.46%2.7%0.62%
Mar 202625.5%29%12.5%9.5%6.1%4.8%2.1%5%0.42%4.5%0.57%
Apr 202631.5%23.7%11%9.5%7.4%5.8%2.6%4.2%0.63%3%0.7%
May 202630.6%23.2%12.4%9.4%7.7%7%2.6%2.8%0.51%3%0.85%
Jun 202648.5%16.1%8.8%6.5%6.4%4.8%1.8%1.9%2.6%2%0.48%
Jul 202638.6%18.3%10.2%8.2%9.3%4.5%2%2.7%3%2.8%0.37%
Aug 202625.7%23.7%12.1%10.6%10.1%5.8%3.2%3.6%2.6%2.1%0.44%
Sep 202626.5%25.4%12.4%11.4%8.1%6.3%2.8%2.5%2.3%1.9%0.43%

How has the Netflix and TVNZ+ comparison changed over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending September 2026: TVNZ+ took it in November 2025, Netflix took it in December 2025, TVNZ+ took it in February 2026, Netflix took it in March 2026, TVNZ+ took it in April 2026.
  • Across the 12 months ending September 2026, Netflix’s share of searches among TV and streaming services in New Zealand moved from 29.1% to 25.4%, and its estimated monthly branded searches moved from 301K to 246K.
  • Across the 12 months ending September 2026, TVNZ+’s share of searches among TV and streaming services in New Zealand moved from 27.5% to 26.5%, and its estimated monthly branded searches moved from 284K to 256K.

How did search popularity change for New Zealand TV and streaming services in September 2026?

2 changes

  1. In September 2026, Netflix gained share of searches among TV and streaming services in New Zealand, from 23.7% to 25.4%.

  2. In September 2026, TVNZ+ gained share of searches among TV and streaming services in New Zealand, from 25.7% to 26.5%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Netflix’s and TVNZ+’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Netflix

1 branded search term

  • Netflix

TVNZ+

21 branded search terms

  • tv guide tvnz
  • tv one
  • TVNZ
  • tvnz app
  • tvnz breakfast
  • tvnz duke
  • tvnz freeview
  • tvnz freeview guide
  • tvnz guide
  • tvnz guide freeview
  • tvnz live
  • tvnz on demand
  • tvnz ondemand
  • tvnz one
  • tvnz one on demand
  • tvnz passes
  • tvnz plus
  • tvnz tv guide
  • tvnz world cup
  • TVNZ+
  • tvnz+ app

How the Brand Demand Index is measured

Other head-to-heads among TV and streaming services

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