Hubstaff vs Toggl Track:Which is more popular?
In September 2026, Toggl Track had more branded searches than Hubstaff among time tracking software in New Zealand. Toggl Track had about 1,430 branded searches, while Hubstaff had 170. Toggl Track made up 36.1% of all time tracking software searches we track, and Hubstaff accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about time tracking software, Toggl Track appeared in four of the five answers and Hubstaff in none.
Who do people search for more?
Toggl Track, about 8 searches for every 1 for Hubstaff
Who does AI mention more?
Toggl Track, mentioned in 4 of 5 answers, Hubstaff in 0
Who does AI recommend more?
Toggl Track, the only one of the two named
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Top time tracking software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toggl Track was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Hubstaff did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Clockify4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Toggl Track4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Harvest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Jibble3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Deputy2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hubstaff0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about time tracking software
5 answers
Asked ChatGPT
“Which time tracking tool should I use in New Zealand?”
Asked ChatGPT
“What are the best time tracking tools in New Zealand?”
Asked ChatGPT
“What's the best time tracking tool in New Zealand for a small team?”
Searched Google, AI Overview
“time tracking software”
Searched Google, AI Overview
“time tracking tool”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Hubstaff or Toggl Track more popular in search?
This chart shows how often people search Google for Hubstaff and Toggl Track by name. Each line represents a brand's share of searches for all six time tracking software we track, month by month, from searches in New Zealand.
Share of searches by month for Toggl Track, Hubstaff. The figures are in the table below the chart.
View monthly share of searches table
| Month | Clockify | Toggl Track | Jibble | Harvest | Hubstaff | Deputy |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.2% | 29.6% | 5.1% | 9.6% | 3.4% | 4.1% |
| Nov 2025 | 43.2% | 28.6% | 5.7% | 9.3% | 11% | 2.2% |
| Dec 2025 | 36.3% | 25% | 5.5% | 7.6% | 23.7% | 1.8% |
| Jan 2026 | 41.5% | 32.1% | 9.6% | 7.9% | 6.4% | 2.5% |
| Feb 2026 | 43.7% | 31.2% | 6.6% | 7.9% | 8.4% | 2.3% |
| Mar 2026 | 42.6% | 30.2% | 6.8% | 8% | 7% | 5.5% |
| Apr 2026 | 43.5% | 33.1% | 6.6% | 8.4% | 5.9% | 2.5% |
| May 2026 | 45% | 30.9% | 8% | 8% | 5.8% | 2.3% |
| Jun 2026 | 44% | 31.7% | 8.2% | 9% | 4.6% | 2.6% |
| Jul 2026 | 46% | 33.5% | 7.1% | 8.2% | 3% | 2.2% |
| Aug 2026 | 41.6% | 37% | 7.8% | 7.8% | 3.9% | 1.9% |
| Sep 2026 | 42.2% | 36.1% | 8.1% | 7.3% | 4.3% | 2% |
How has the Hubstaff and Toggl Track comparison changed over the last 12 months?
3 findings
- Toggl Track was ahead of Hubstaff in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hubstaff’s share of searches among time tracking software in New Zealand moved from 3.4% to 4.3%, and its estimated monthly branded searches moved from 140 to 170.
- Across the 12 months ending September 2026, Toggl Track’s share of searches among time tracking software in New Zealand moved from 29.6% to 36.1%, and its estimated monthly branded searches moved from 1.2K to 1.4K.
How did search popularity change for New Zealand time tracking software in September 2026?
2 changes
In September 2026, Toggl Track lost share of searches among time tracking software in New Zealand, from 37% to 36.1%.
Estimated monthly branded searches for Hubstaff in New Zealand rose 21.4% over 12 measured months, from 140 to 170 in September 2026.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Hubstaff’s and Toggl Track’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Hubstaff
4 branded search terms
- hubstaff
- hubstaff time tracking
- hubstaff timer
- hubstaff timesheet
Toggl Track
5 branded search terms
- toggl
- toggl time tracking
- toggl timer
- toggl timesheet
- toggl track
Other head-to-heads among time tracking software
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