Brandwave

Tauranga optometrists in New Zealand:Which brands are most popular in search?

In August 2026, Paterson Burn was the most searched among tauranga optometrists in New Zealand, with an estimated 1.9K branded searches and 78.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Paterson Burn78.5%
  2. Bay Eye Care21.5%

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Share of SearchLeaderboard

Compare Tauranga optometrists in New Zealand by measured brand search demand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tauranga optometrists in New Zealand, by month

Share of Search by month for Paterson Burn, Bay Eye Care. The figures are in the table below the chart.

View monthly share of search table
MonthPaterson BurnBay Eye Care
Oct 202578.3%21.7%
Nov 202576.7%23.3%
Dec 202580.5%19.5%
Jan 202675.4%24.6%
Feb 202676.5%23.5%
Mar 202679.8%20.2%
Apr 202678.8%21.2%
May 202679.3%20.7%
Jun 202680.7%19.3%
Jul 202681.2%18.8%
Aug 202678.5%21.5%
Sep 2026——

This month’s ranking, August 2026

  1. held 1st · 1.9K estimated branded searches · -10.2% vs prior month · -2.7 points

  2. held 2nd · 530 estimated branded searches · +6% vs prior month · +2.7 points

Compare search popularity between leading brands

Which brand is most popular in search among tauranga optometrists in New Zealand?

In August 2026, Paterson Burn was the most searched among tauranga optometrists in New Zealand, with an estimated 1.9K branded searches and 78.5% estimated Share of Search within this set. Bay Eye Care is in 2nd place, 57.1 percentage points behind at 21.5% Share of Search.

New Zealand tauranga optometrists, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Paterson Burn78.3% → 78.5%81.2%Jul 202675.4%Jan 20261st
Bay Eye Care21.7% → 21.5%24.6%Jan 202618.8%Jul 20262nd

Each finding as a sentence

  • Across the 11 months ending August 2026, Paterson Burn’s estimated Share of Search among tauranga optometrists in New Zealand peaked at 81.2% in July 2026 and was lowest at 75.4% in January 2026.
  • Across the 11 months ending August 2026, Bay Eye Care’s estimated Share of Search among tauranga optometrists in New Zealand peaked at 24.6% in January 2026 and was lowest at 18.8% in July 2026.
  • Across the 11 months ending August 2026, Paterson Burn and Bay Eye Care held steady: their estimated Share of Search among tauranga optometrists in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand tauranga optometrists in August 2026?

  1. In August 2026, Bay Eye Care gained estimated Share of Search among tauranga optometrists in New Zealand, from 18.8% to 21.5%.

  2. In August 2026, Paterson Burn lost estimated Share of Search among tauranga optometrists in New Zealand, from 81.2% to 78.5%.

How the Brand Demand Index is measured

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