Brandwave

Tauranga mortgage advisers in New Zealand:Which brands are most popular in search?

In August 2026, NZHL was the most searched among tauranga mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 87.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. NZHL87.7%
  2. Global Finance11.9%
  3. Mortgage IQ0.28%
  4. Move In Mortgages0.14%

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Share of SearchLeaderboard

Compare Tauranga mortgage advisers using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among tauranga mortgage advisers in New Zealand, by month

Share of Search by month for NZHL, Global Finance. The figures are in the table below the chart.

View monthly share of search table
MonthNZHLGlobal FinanceMortgage IQMove In Mortgages
Oct 202585%14.4%0.48%0.12%
Nov 202587.1%12.1%0.61%0.12%
Dec 202582.9%16.3%0.63%0.16%
Jan 202686.1%13.3%0.53%0.13%
Feb 202687%12.5%0.37%0.12%
Mar 202686.3%13.1%0.49%0.12%
Apr 202684.7%14.7%0.44%0.15%
May 202685.6%13.5%0.39%0.52%
Jun 202684.2%14.8%0.75%0.3%
Jul 202686.5%12.7%0.68%0.14%
Aug 202687.7%11.9%0.28%0.14%
Sep 2026————

This month’s ranking, August 2026

  1. 1.NZHL

    87.7%

    held 1st · 6.4K estimated branded searches · -0.47% vs prior month · +1.3 points

  2. 2.Global Finance

    11.9%

    held 2nd · 860 estimated branded searches · -8.5% vs prior month · -0.9 points

  3. 3.Mortgage IQ

    0.28%

    held 3rd · 20 estimated branded searches · -60% vs prior month · -0.4 points

  4. 4.Move In Mortgages

    0.14%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among tauranga mortgage advisers in New Zealand?

In August 2026, NZHL was the most searched among tauranga mortgage advisers in New Zealand, with an estimated 6.4K branded searches and 87.7% estimated Share of Search within this set. Global Finance is in 2nd place, 75.9 percentage points behind at 11.9% Share of Search.

New Zealand tauranga mortgage advisers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
NZHL85% → 87.7%87.7%Aug 202682.9%Dec 20251st
Global Finance14.4% → 11.9%16.3%Dec 202511.9%Aug 20262nd
Mortgage IQ0.48% → 0.28%0.75%Jun 20260.28%Aug 20263rd
Move In Mortgages0.12% → 0.14%0.52%May 20260.12%Oct 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among tauranga mortgage advisers in New Zealand increased from 85% to 87.7%.
  • Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among tauranga mortgage advisers in New Zealand decreased from 14.4% to 11.9%.
  • Across the 11 months ending August 2026, NZHL’s estimated Share of Search among tauranga mortgage advisers in New Zealand peaked at 87.7% in August 2026 and was lowest at 82.9% in December 2025.
  • Across the 11 months ending August 2026, Global Finance’s estimated Share of Search among tauranga mortgage advisers in New Zealand peaked at 16.3% in December 2025 and was lowest at 11.9% in August 2026.
  • Across the 11 months ending August 2026, Mortgage IQ and Move In Mortgages held steady: their estimated Share of Search among tauranga mortgage advisers in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand tauranga mortgage advisers in August 2026?

  1. In August 2026, NZHL gained estimated Share of Search among tauranga mortgage advisers in New Zealand, from 86.5% to 87.7%.

  2. In August 2026, Global Finance lost estimated Share of Search among tauranga mortgage advisers in New Zealand, from 12.7% to 11.9%.

  3. Estimated monthly branded searches for Mortgage IQ in New Zealand fell 50% over 11 measured months, from 40 to 20 in August 2026.

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