Bose vs Samsung:Which is more popular?
In September 2026, Bose had more branded searches than Samsung among surround sound system brands in New Zealand. Bose had about 6,040 branded searches, while Samsung had 390. Bose made up 20% of all surround sound system brand searches we track, and Samsung accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about surround sound system brands, Samsung appeared in all three answers and Bose in none.
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Top surround sound system brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Samsung appeared in all three answers. Bose did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sony3 of 3Named in 3 of 3 ChatGPT answers
Sonos3 of 3Named in 3 of 3 ChatGPT answers
Samsung3 of 3Named in 3 of 3 ChatGPT answers
Denon3 of 3Named in 3 of 3 ChatGPT answers
Yamaha2 of 3Named in 2 of 3 ChatGPT answers
Bose0 of 3Named in 0 of 3 ChatGPT answers
LG0 of 3Named in 0 of 3 ChatGPT answers
Panasonic0 of 3Named in 0 of 3 ChatGPT answers
See every answer about surround sound system brands
3 answers
Asked ChatGPT
“Which surround sound system brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best surround sound system brands in New Zealand?”
Asked ChatGPT
“What's the best surround sound system brand in New Zealand for home movie nights?”
Searched Google, AI Overview
“best surround sound system”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“home theatre system nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bose or Samsung more popular in search?
This chart shows how often people search Google for Bose and Samsung by name. Each line represents a brand's share of searches for all eight surround sound system brands we track, month by month, from searches in New Zealand.
Share of searches by month for Bose, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Bose | Sonos | Samsung | LG | Yamaha | Denon | Panasonic |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 54.4% | 23.9% | 17.7% | 1.4% | 1% | 0.75% | 0.75% | 0.04% |
| Nov 2025 | 52.5% | 23.8% | 20.3% | 1.2% | 0.92% | 0.54% | 0.67% | 0.03% |
| Dec 2025 | 52% | 23.7% | 20.8% | 1.3% | 0.79% | 0.7% | 0.7% | 0.03% |
| Jan 2026 | 54.2% | 21.9% | 19.7% | 1.5% | 1.1% | 0.64% | 0.98% | 0.04% |
| Feb 2026 | 57.3% | 20.2% | 18.2% | 1.4% | 1.1% | 0.94% | 0.76% | 0.04% |
| Mar 2026 | 55.5% | 19.8% | 20.2% | 1.5% | 1.1% | 0.81% | 1% | 0.04% |
| Apr 2026 | 54.5% | 19.8% | 21% | 1.5% | 1.4% | 0.8% | 0.99% | 0.04% |
| May 2026 | 54.3% | 22.5% | 19.3% | 1.1% | 1.1% | 0.75% | 0.93% | 0.04% |
| Jun 2026 | 53.5% | 24% | 18.6% | 1.1% | 1.3% | 0.61% | 0.75% | 0.04% |
| Jul 2026 | 55% | 22.2% | 18.5% | 1.4% | 1.2% | 0.74% | 0.92% | 0.04% |
| Aug 2026 | 51.2% | 23.7% | 20.7% | 1.7% | 1.2% | 0.75% | 0.75% | 0.04% |
| Sep 2026 | 56.5% | 20% | 19.7% | 1.3% | 0.93% | 0.86% | 0.69% | 0.03% |
How has the Bose and Samsung comparison changed over the last 12 months?
3 findings
- Bose was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bose’s share of searches among surround sound system brands in New Zealand moved from 23.9% to 20%, and its estimated monthly branded searches moved from 6.7K to 6K.
- Across the 12 months ending September 2026, Samsung’s share of searches among surround sound system brands in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand surround sound system brands in September 2026?
1 change
In September 2026, Bose lost share of searches among surround sound system brands in New Zealand, from 23.7% to 20%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Bose’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among surround sound system brands
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