Continental vs Maggi:Which is more popular?
In September 2026, Maggi had more branded searches than Continental among soup and stock brands in New Zealand. Maggi had about 2,880 branded searches, while Continental had 210. Maggi made up 36.4% of all soup and stock brand searches we track, and Continental accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about soup and stock brands, Continental appeared in three of the five answers and Maggi in two. Continental and Maggi were each mentioned first in two of the four answers.
Who do people search for more?
Maggi, about 14 searches for every 1 for Continental
Who does AI mention more?
Continental, mentioned in 3 of 5 answers, Maggi in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top soup and stock brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Continental was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Maggi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Continental and Maggi were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Campbell's4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Wattie's3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Continental3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Maggi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- The Little Bone Broth Company2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
OXO Stock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about soup and stock brands
5 answers
Asked ChatGPT
“Which soup or stock brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best soup and stock brands in New Zealand?”
Asked ChatGPT
“What's the best soup or stock brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“soup brands nz”
Searched Google, AI Overview
“stock brands nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Continental or Maggi more popular in search?
This chart shows how often people search Google for Continental and Maggi by name. Each line represents a brand's share of searches for all six soup and stock brands we track, month by month, from searches in New Zealand.
Share of searches by month for Maggi, Continental. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wattie's | Maggi | Campbell's | OXO Stock | Continental | The Little Bone Broth Company |
|---|---|---|---|---|---|---|
| Oct 2025 | 45% | 34.4% | 14.6% | 3.9% | 1.1% | 1.1% |
| Nov 2025 | 32% | 24.8% | 39.1% | 2.9% | 0.72% | 0.51% |
| Dec 2025 | 35.2% | 34.4% | 22.9% | 3.9% | 1.4% | 2.2% |
| Jan 2026 | 40.9% | 34.2% | 16.1% | 4.7% | 0.89% | 3.3% |
| Feb 2026 | 42.6% | 31.9% | 18.1% | 4.2% | 1.2% | 1.9% |
| Mar 2026 | 84.8% | 8.5% | 4.7% | 1.3% | 0.36% | 0.45% |
| Apr 2026 | 46.3% | 31.1% | 14.5% | 4.6% | 1.6% | 1.9% |
| May 2026 | 47.4% | 31% | 13.3% | 4.6% | 1.6% | 2% |
| Jun 2026 | 34.1% | 39.4% | 17% | 5% | 2.5% | 2% |
| Jul 2026 | 36.3% | 38.1% | 16.5% | 4.9% | 2.5% | 1.7% |
| Aug 2026 | 42.4% | 33.8% | 14.5% | 5.1% | 2.7% | 1.5% |
| Sep 2026 | 39.2% | 36.4% | 15.7% | 4.7% | 2.7% | 1.4% |
How has the Continental and Maggi comparison changed over the last 12 months?
3 findings
- Maggi was ahead of Continental in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Continental’s share of searches among soup and stock brands in New Zealand moved from 1.1% to 2.7%, and its estimated monthly branded searches moved from 90 to 210.
- Across the 12 months ending September 2026, Maggi’s share of searches among soup and stock brands in New Zealand moved from 34.4% to 36.4%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for New Zealand soup and stock brands in September 2026?
2 changes
In September 2026, Maggi gained share of searches among soup and stock brands in New Zealand, from 33.8% to 36.4%.
Estimated monthly branded searches for Continental in New Zealand rose 133.3% over 12 measured months, from 90 to 210 in September 2026.
How are branded searches counted?
18 search terms
Brandwave collects information about searches that people make online using Continental’s and Maggi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Continental
1 branded search term
- continental soup
Maggi
17 branded search terms
- chicken maggi soup
- maggi
- maggi carbonara
- maggi cubes
- maggi curried sausages
- maggi curry
- maggi devilled sausages
- maggi masala
- maggi mushroom soup
- maggi onion soup
- maggi sauces
- maggi season
- maggi soup
- maggi soup mix
- maggi soup packets
- maggi soup tomato
- maggi stroganoff
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