Scrap metal dealers in New Zealand:Which are most popular?

Name: Scrap metal dealers in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Endless Metals Onehunga was the most searched scrap metal dealer in New Zealand, accounting for 54.1% of all searches among the four dealers tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Endless Metals Onehunga, Sims Metal and Scrap Mart were mentioned most often, in three of the four answers. Endless Metals Onehunga was recommended most often, coming first in two out of three responses that gave a list.

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Top scrap metal dealers in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Endless Metals Onehunga, Sims Metal and Scrap Mart were mentioned most often, in three of the four answers. Endless Metals Onehunga was recommended most often, coming first in two out of three answers that gave a list. Sims Metal was second, and Scrap Mart was third.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Endless Metals Onehunga	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Sims Metal	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
Scrap Mart	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Metalcorp	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4

Endless Metals Onehunga3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sims Metal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Scrap Mart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Metalcorp1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about scrap metal dealers

4 answers

Asked ChatGPT
“Which scrap metal dealer should I shop at in New Zealand?”
1. 1Endless Metals Onehunga
2. 2Scrap Mart
Asked ChatGPT
“What are the best scrap metal dealers in New Zealand?”
Asked ChatGPT
“What's the best scrap metal dealer in New Zealand for old metal?”
Searched Google, AI Overview
“scrap metal prices nz”
1. 1Sims Metal
Searched Google, AI Overview
“scrap metal dealers nz”
Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which scrap metal dealers do people search for most?

This chart shows how often people search Google for each scrap metal dealer by name. Each line represents a brand's share of searches for all four scrap metal dealers we track, month by month, from searches in New Zealand.

Share of searches among scrap metal dealers in New Zealand, by month

Month	Endless Metals Onehunga	Sims Metal	Metalcorp	Scrap Mart
Nov 2025	42%	50.8%	6.8%	0.35%
Dec 2025	36.9%	55.4%	7.4%	0.31%
Jan 2026	40.7%	49.2%	10%	0.17%
Feb 2026	39.7%	50.1%	10%	0.21%
Mar 2026	40.6%	49.1%	10%	0.34%
Apr 2026	41.4%	50%	8.3%	0.34%
May 2026	45.2%	45.2%	9.2%	0.31%
Jun 2026	46%	46%	7.6%	0.48%
Jul 2026	45.8%	45.8%	7.6%	0.79%
Aug 2026	46.5%	46.5%	6.3%	0.8%
Sep 2026	46.5%	46.5%	5.1%	1.8%
Oct 2026	54.1%	36.1%	5.9%	3.9%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Endless Metals Onehunga	54.1%	3.6K	+24.1%	+7.6 points
2, held 2nd	Sims Metal	36.1%	2.4K	-17.2%	-10.5 points
3, held 3rd	Metalcorp	5.9%	390	+21.9%	+0.7 points
4, held 4th	Scrap Mart	3.9%	260	+136.4%	+2.1 points

1.Endless Metals Onehunga
54.1%
Held 1st. 3.6K estimated branded searches, +24.1% vs prior month. Share +7.6 points.
2.Sims Metal
36.1%
Held 2nd. 2.4K estimated branded searches, -17.2% vs prior month. Share -10.5 points.
3.Metalcorp
5.9%
Held 3rd. 390 estimated branded searches, +21.9% vs prior month. Share +0.7 points.
4.Scrap Mart
3.9%
Held 4th. 260 estimated branded searches, +136.4% vs prior month. Share +2.1 points.

Which brand is most popular in search among scrap metal dealers in New Zealand?

4 brands

In October 2026, Endless Metals Onehunga was the most searched among scrap metal dealers in New Zealand, with an estimated 3.6K branded searches, 54.1% of all searches for the four tracked by the Brandwave Brand Demand Index. Sims Metal is in 2nd place, 18 percentage points behind at 36.1%.

New Zealand scrap metal dealers, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Endless Metals Onehunga	42% → 54.1%	54.1%Oct 2026	36.9%Dec 2025	2nd → 1st
Sims Metal	50.8% → 36.1%	55.4%Dec 2025	36.1%Oct 2026	1st → 2nd
Metalcorp	6.8% → 5.9%	10%Feb 2026	5.1%Sep 2026	3rd
Scrap Mart	0.35% → 3.9%	3.9%Oct 2026	0.17%Jan 2026	4th

Each finding as a sentence

Across the 12 months ending October 2026, Endless Metals Onehunga’s share of searches among scrap metal dealers in New Zealand increased from 42% to 54.1%.
Across the 12 months ending October 2026, Sims Metal’s share of searches among scrap metal dealers in New Zealand decreased from 50.8% to 36.1%.
Across the 12 months ending October 2026, Metalcorp’s share of searches among scrap metal dealers in New Zealand decreased from 6.8% to 5.9%.
Across the 12 months ending October 2026, Scrap Mart’s share of searches among scrap metal dealers in New Zealand increased from 0.35% to 3.9%.
Across the 12 months ending October 2026, Endless Metals Onehunga’s share of searches among scrap metal dealers in New Zealand peaked at 54.1% in October 2026 and was lowest at 36.9% in December 2025.
Across the 12 months ending October 2026, Sims Metal’s share of searches among scrap metal dealers in New Zealand peaked at 55.4% in December 2025 and was lowest at 36.1% in October 2026.
Across the 12 months ending October 2026, Metalcorp’s share of searches among scrap metal dealers in New Zealand peaked at 10% in February 2026 and was lowest at 5.1% in September 2026.
Across the 12 months ending October 2026, Scrap Mart’s share of searches among scrap metal dealers in New Zealand peaked at 3.9% in October 2026 and was lowest at 0.17% in January 2026.
Across the 12 months ending October 2026, Endless Metals Onehunga rose from 2nd to 1st among scrap metal dealers in New Zealand.
Across the 12 months ending October 2026, Sims Metal fell from 1st to 2nd among scrap metal dealers in New Zealand.

How did search popularity change for New Zealand scrap metal dealers in October 2026?

4 changes

In October 2026, Endless Metals Onehunga gained share of searches among scrap metal dealers in New Zealand, from 46.5% to 54.1%.
In October 2026, Scrap Mart gained share of searches among scrap metal dealers in New Zealand, from 1.8% to 3.9%.
In October 2026, Metalcorp gained share of searches among scrap metal dealers in New Zealand, from 5.1% to 5.9%.
In October 2026, Sims Metal lost share of searches among scrap metal dealers in New Zealand, from 46.5% to 36.1%.

How are branded searches counted for scrap metal dealers?

4 search terms

Each brand's share of searches among scrap metal dealers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.