Metalcorp vs Scrap Mart:Which is more popular in New Zealand?
In October 2026, Metalcorp had more branded searches than Scrap Mart among scrap metal dealers in New Zealand. Metalcorp had about 390 branded searches, while Scrap Mart had 260. Metalcorp made up 5.9% of all scrap metal dealer searches we track, and Scrap Mart accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about scrap metal dealers, Scrap Mart appeared in three of the four answers and Metalcorp in one. Scrap Mart was mentioned before Metalcorp in two out of three answers.
Who do people search for more?
Metalcorp, about 50% more searches than Scrap Mart
Who does AI mention more?
Scrap Mart, mentioned in 3 of 4 answers, Metalcorp in 1
Who does AI recommend more?
Scrap Mart, named ahead of Metalcorp in 2 of 3 answers
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Top scrap metal dealers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Scrap Mart was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Metalcorp was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Scrap Mart was listed before Metalcorp in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Endless Metals Onehunga3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sims Metal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Scrap Mart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Metalcorp1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about scrap metal dealers
4 answers
Asked ChatGPT
“Which scrap metal dealer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best scrap metal dealers in New Zealand?”
Asked ChatGPT
“What's the best scrap metal dealer in New Zealand for old metal?”
Searched Google, AI Overview
“scrap metal prices nz”
Searched Google, AI Overview
“scrap metal dealers nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Metalcorp or Scrap Mart more popular in search?
This chart shows how often people search Google for Metalcorp and Scrap Mart by name. Each line represents a brand's share of searches for all four scrap metal dealers we track, month by month, from searches in New Zealand.
Share of searches by month for Metalcorp, Scrap Mart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Endless Metals Onehunga | Sims Metal | Metalcorp | Scrap Mart |
|---|---|---|---|---|
| Nov 2025 | 42% | 50.8% | 6.8% | 0.35% |
| Dec 2025 | 36.9% | 55.4% | 7.4% | 0.31% |
| Jan 2026 | 40.7% | 49.2% | 10% | 0.17% |
| Feb 2026 | 39.7% | 50.1% | 10% | 0.21% |
| Mar 2026 | 40.6% | 49.1% | 10% | 0.34% |
| Apr 2026 | 41.4% | 50% | 8.3% | 0.34% |
| May 2026 | 45.2% | 45.2% | 9.2% | 0.31% |
| Jun 2026 | 46% | 46% | 7.6% | 0.48% |
| Jul 2026 | 45.8% | 45.8% | 7.6% | 0.79% |
| Aug 2026 | 46.5% | 46.5% | 6.3% | 0.8% |
| Sep 2026 | 46.5% | 46.5% | 5.1% | 1.8% |
| Oct 2026 | 54.1% | 36.1% | 5.9% | 3.9% |
How has branded search for Metalcorp and Scrap Mart changed in New Zealand over the last 12 months?
3 findings
- Metalcorp was ahead of Scrap Mart in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Metalcorp’s share of searches among scrap metal dealers in New Zealand moved from 6.8% to 5.9%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending October 2026, Scrap Mart’s share of searches among scrap metal dealers in New Zealand moved from 0.35% to 3.9%, and its estimated monthly branded searches moved from 20 to 260.
How did search popularity change for New Zealand scrap metal dealers in October 2026?
2 changes
In October 2026, Scrap Mart gained share of searches among scrap metal dealers in New Zealand, from 1.8% to 3.9%.
In October 2026, Metalcorp gained share of searches among scrap metal dealers in New Zealand, from 5.1% to 5.9%.
How are Metalcorp’s and Scrap Mart’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Metalcorp’s and Scrap Mart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Metalcorp
1 branded search term
- metalcorp
Scrap Mart
1 branded search term
- scrap mart
Other head-to-heads among scrap metal dealers
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