Scrap Mart vs Sims Metal:Which is more popular in New Zealand?
In October 2026, Sims Metal had more branded searches than Scrap Mart among scrap metal dealers in New Zealand. Sims Metal had about 2,400 branded searches, while Scrap Mart had 260. Sims Metal made up 36.1% of all scrap metal dealer searches we track, and Scrap Mart accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about scrap metal dealers, Scrap Mart and Sims Metal each appeared in three of the four answers. Sims Metal was mentioned before Scrap Mart in two out of three answers.
Who do people search for more?
Sims Metal, about 9 searches for every 1 for Scrap Mart
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Sims Metal, named ahead of Scrap Mart in 2 of 3 answers
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Top scrap metal dealers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Scrap Mart was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sims Metal was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Sims Metal was listed before Scrap Mart in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Endless Metals Onehunga3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Sims Metal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Scrap Mart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Metalcorp1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about scrap metal dealers
4 answers
Asked ChatGPT
“Which scrap metal dealer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best scrap metal dealers in New Zealand?”
Asked ChatGPT
“What's the best scrap metal dealer in New Zealand for old metal?”
Searched Google, AI Overview
“scrap metal prices nz”
Searched Google, AI Overview
“scrap metal dealers nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Scrap Mart or Sims Metal more popular in search?
This chart shows how often people search Google for Scrap Mart and Sims Metal by name. Each line represents a brand's share of searches for all four scrap metal dealers we track, month by month, from searches in New Zealand.
Share of searches by month for Sims Metal, Scrap Mart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Endless Metals Onehunga | Sims Metal | Metalcorp | Scrap Mart |
|---|---|---|---|---|
| Nov 2025 | 42% | 50.8% | 6.8% | 0.35% |
| Dec 2025 | 36.9% | 55.4% | 7.4% | 0.31% |
| Jan 2026 | 40.7% | 49.2% | 10% | 0.17% |
| Feb 2026 | 39.7% | 50.1% | 10% | 0.21% |
| Mar 2026 | 40.6% | 49.1% | 10% | 0.34% |
| Apr 2026 | 41.4% | 50% | 8.3% | 0.34% |
| May 2026 | 45.2% | 45.2% | 9.2% | 0.31% |
| Jun 2026 | 46% | 46% | 7.6% | 0.48% |
| Jul 2026 | 45.8% | 45.8% | 7.6% | 0.79% |
| Aug 2026 | 46.5% | 46.5% | 6.3% | 0.8% |
| Sep 2026 | 46.5% | 46.5% | 5.1% | 1.8% |
| Oct 2026 | 54.1% | 36.1% | 5.9% | 3.9% |
How has branded search for Scrap Mart and Sims Metal changed in New Zealand over the last 12 months?
3 findings
- Sims Metal was ahead of Scrap Mart in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Scrap Mart’s share of searches among scrap metal dealers in New Zealand moved from 0.35% to 3.9%, and its estimated monthly branded searches moved from 20 to 260.
- Across the 12 months ending October 2026, Sims Metal’s share of searches among scrap metal dealers in New Zealand moved from 50.8% to 36.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for New Zealand scrap metal dealers in October 2026?
2 changes
In October 2026, Scrap Mart gained share of searches among scrap metal dealers in New Zealand, from 1.8% to 3.9%.
In October 2026, Sims Metal lost share of searches among scrap metal dealers in New Zealand, from 46.5% to 36.1%.
How are Scrap Mart’s and Sims Metal’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Scrap Mart’s and Sims Metal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scrap Mart
1 branded search term
- scrap mart
Sims Metal
1 branded search term
- sims metal
Other head-to-heads among scrap metal dealers
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