How popular isSims Metal?
In October 2026, people searched for Sims Metal by name about 2,400 times in New Zealand, a 17.2% decrease from the previous year. These searches made up 36.1% of all New Zealand scrap metal dealer searches, placing Sims Metal second out of four dealers. When we asked both ChatGPT and Google AI Overviews about scrap metal dealers, Sims Metal appeared in three of the four answers and was the second most recommended of the four.
Sims Metal is the second most searched of 4 competitors and the second most recommended in the AI answers we collected.
Endless Metals OnehungaShare of searches 54.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
Sims MetalShare of searches 36.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd- MetalcorpShare of searches 5.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Scrap MartShare of searches 3.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top scrap metal dealers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sims Metal was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Sims Metal is the second most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Endless Metals Onehunga3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sims Metal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Scrap Mart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Metalcorp1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about scrap metal dealers
4 answers
Asked ChatGPT
“Which scrap metal dealer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best scrap metal dealers in New Zealand?”
Asked ChatGPT
“What's the best scrap metal dealer in New Zealand for old metal?”
Searched Google, AI Overview
“scrap metal prices nz”
Searched Google, AI Overview
“scrap metal dealers nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Sims Metal compared with other New Zealand scrap metal dealers?
Share of searches by month for Endless Metals Onehunga, Sims Metal, Metalcorp, Scrap Mart. The figures are in the table below the chart.
View monthly share of searches table
| Month | Endless Metals Onehunga | Sims Metal | Metalcorp | Scrap Mart |
|---|---|---|---|---|
| Nov 2025 | 42% | 50.8% | 6.8% | 0.35% |
| Dec 2025 | 36.9% | 55.4% | 7.4% | 0.31% |
| Jan 2026 | 40.7% | 49.2% | 10% | 0.17% |
| Feb 2026 | 39.7% | 50.1% | 10% | 0.21% |
| Mar 2026 | 40.6% | 49.1% | 10% | 0.34% |
| Apr 2026 | 41.4% | 50% | 8.3% | 0.34% |
| May 2026 | 45.2% | 45.2% | 9.2% | 0.31% |
| Jun 2026 | 46% | 46% | 7.6% | 0.48% |
| Jul 2026 | 45.8% | 45.8% | 7.6% | 0.79% |
| Aug 2026 | 46.5% | 46.5% | 6.3% | 0.8% |
| Sep 2026 | 46.5% | 46.5% | 5.1% | 1.8% |
| Oct 2026 | 54.1% | 36.1% | 5.9% | 3.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.1% | 3.6K | +24.1% | +7.6 points | |
| 2, held 2nd | 36.1% | 2.4K | -17.2% | -10.5 points | |
| 3, held 3rd | 5.9% | 390 | +21.9% | +0.7 points | |
| 4, held 4th | 3.9% | 260 | +136.4% | +2.1 points |
54.1%
Held 1st. 3.6K estimated branded searches, +24.1% vs prior month. Share +7.6 points.
36.1%
Held 2nd. 2.4K estimated branded searches, -17.2% vs prior month. Share -10.5 points.
5.9%
Held 3rd. 390 estimated branded searches, +21.9% vs prior month. Share +0.7 points.
3.9%
Held 4th. 260 estimated branded searches, +136.4% vs prior month. Share +2.1 points.
Compare popularity between Sims Metal and its closest rivals
Every comparison with Sims Metal
3 comparisons
How has branded search demand for Sims Metal changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Sims Metal in New Zealand fell from 2.9K to 2.4K.
- Across the 12 months ending October 2026, Sims Metal’s share of searches among scrap metal dealers in New Zealand decreased from 50.8% to 36.1%.
- Across the 12 months ending October 2026, Sims Metal’s share of searches among scrap metal dealers in New Zealand peaked at 55.4% in December 2025 and was lowest at 36.1% in October 2026.
- Across the 12 months ending October 2026, Sims Metal fell from 1st to 2nd among scrap metal dealers in New Zealand.
How did search popularity change for New Zealand scrap metal dealers in October 2026?
4 changes
In October 2026, Endless Metals Onehunga gained share of searches among scrap metal dealers in New Zealand, from 46.5% to 54.1%.
In October 2026, Scrap Mart gained share of searches among scrap metal dealers in New Zealand, from 1.8% to 3.9%.
In October 2026, Metalcorp gained share of searches among scrap metal dealers in New Zealand, from 5.1% to 5.9%.
In October 2026, Sims Metal lost share of searches among scrap metal dealers in New Zealand, from 46.5% to 36.1%.
How are Sims Metal’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sims Metal’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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