Endless Metals Onehunga vs Sims Metal:Which is more popular in New Zealand?
In October 2026, Endless Metals Onehunga had more branded searches than Sims Metal among scrap metal dealers in New Zealand. Endless Metals Onehunga had about 3,600 branded searches, while Sims Metal had 2,400. Endless Metals Onehunga made up 54.1% of all scrap metal dealer searches we track, and Sims Metal accounted for 36.1%. When we asked ChatGPT and Google AI Overviews about scrap metal dealers, Endless Metals Onehunga and Sims Metal each appeared in three of the four answers. Endless Metals Onehunga was mentioned before Sims Metal in two out of three answers.
Who do people search for more?
Endless Metals Onehunga, about 50% more searches than Sims Metal
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Endless Metals Onehunga, named ahead of Sims Metal in 2 of 3 answers
Follow Endless Metals Onehunga vs Sims Metal and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top scrap metal dealers in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Endless Metals Onehunga was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Sims Metal was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Endless Metals Onehunga was listed before Sims Metal in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Endless Metals Onehunga3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Sims Metal3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Scrap Mart3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Metalcorp1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about scrap metal dealers
4 answers
Asked ChatGPT
“Which scrap metal dealer should I shop at in New Zealand?”
Asked ChatGPT
“What are the best scrap metal dealers in New Zealand?”
Asked ChatGPT
“What's the best scrap metal dealer in New Zealand for old metal?”
Searched Google, AI Overview
“scrap metal prices nz”
Searched Google, AI Overview
“scrap metal dealers nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Endless Metals Onehunga or Sims Metal more popular in search?
This chart shows how often people search Google for Endless Metals Onehunga and Sims Metal by name. Each line represents a brand's share of searches for all four scrap metal dealers we track, month by month, from searches in New Zealand.
Share of searches by month for Endless Metals Onehunga, Sims Metal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Endless Metals Onehunga | Sims Metal | Metalcorp | Scrap Mart |
|---|---|---|---|---|
| Nov 2025 | 42% | 50.8% | 6.8% | 0.35% |
| Dec 2025 | 36.9% | 55.4% | 7.4% | 0.31% |
| Jan 2026 | 40.7% | 49.2% | 10% | 0.17% |
| Feb 2026 | 39.7% | 50.1% | 10% | 0.21% |
| Mar 2026 | 40.6% | 49.1% | 10% | 0.34% |
| Apr 2026 | 41.4% | 50% | 8.3% | 0.34% |
| May 2026 | 45.2% | 45.2% | 9.2% | 0.31% |
| Jun 2026 | 46% | 46% | 7.6% | 0.48% |
| Jul 2026 | 45.8% | 45.8% | 7.6% | 0.79% |
| Aug 2026 | 46.5% | 46.5% | 6.3% | 0.8% |
| Sep 2026 | 46.5% | 46.5% | 5.1% | 1.8% |
| Oct 2026 | 54.1% | 36.1% | 5.9% | 3.9% |
How has branded search for Endless Metals Onehunga and Sims Metal changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Endless Metals Onehunga took it in October 2026.
- Across the 12 months ending October 2026, Endless Metals Onehunga’s share of searches among scrap metal dealers in New Zealand moved from 42% to 54.1%, and its estimated monthly branded searches moved from 2.4K to 3.6K.
- Across the 12 months ending October 2026, Sims Metal’s share of searches among scrap metal dealers in New Zealand moved from 50.8% to 36.1%, and its estimated monthly branded searches moved from 2.9K to 2.4K.
How did search popularity change for New Zealand scrap metal dealers in October 2026?
2 changes
In October 2026, Endless Metals Onehunga gained share of searches among scrap metal dealers in New Zealand, from 46.5% to 54.1%.
In October 2026, Sims Metal lost share of searches among scrap metal dealers in New Zealand, from 46.5% to 36.1%.
How are Endless Metals Onehunga’s and Sims Metal’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Endless Metals Onehunga’s and Sims Metal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Endless Metals Onehunga
1 branded search term
- endless metals onehunga
Sims Metal
1 branded search term
- sims metal
Other head-to-heads among scrap metal dealers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.