Prorack vs Thule:Which is more popular?
In September 2026, Thule had more branded searches than Prorack among roof rack and bike rack brands in New Zealand. Thule had about 4,050 branded searches, while Prorack had 1,460. Thule made up 52.5% of all roof rack and bike rack brand searches we track, and Prorack accounted for 18.9%. When we asked ChatGPT and Google AI Overviews about roof rack and bike rack brands, Thule appeared in all five answers and Prorack in none.
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Top roof rack and bike rack brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Thule appeared in all five answers. Prorack did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Thule1st
Rhino-Rack2nd
Yakima3rd
Prorack–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Thule5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rhino-Rack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Yakima5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Prorack0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about roof rack and bike rack brands
5 answers
Asked ChatGPT
“Which roof rack and bike rack brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best roof rack and bike rack brands in New Zealand?”
Asked ChatGPT
“What's the best roof rack and bike rack brand in New Zealand for cars and bikes?”
Searched Google, AI Overview
“roof rack nz”
Searched Google, AI Overview
“roof box nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Prorack or Thule more popular in search?
This chart shows how often people search Google for Prorack and Thule by name. Each line represents a brand's share of searches for all four roof rack and bike rack brands we track, month by month, from searches in New Zealand.
Share of searches by month for Thule, Prorack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Thule | Prorack | Rhino-Rack | Yakima |
|---|---|---|---|---|
| Oct 2025 | 52.7% | 21.7% | 14.5% | 11.1% |
| Nov 2025 | 51.2% | 22.5% | 15.2% | 11.2% |
| Dec 2025 | 49.1% | 21.4% | 16.4% | 13% |
| Jan 2026 | 54.3% | 19.6% | 14.3% | 11.9% |
| Feb 2026 | 53.2% | 20.1% | 15.2% | 11.5% |
| Mar 2026 | 59.3% | 16.9% | 13.8% | 10% |
| Apr 2026 | 56.8% | 19.1% | 13.5% | 10.7% |
| May 2026 | 58.2% | 17.5% | 13.4% | 10.9% |
| Jun 2026 | 59.7% | 16.2% | 13.2% | 10.9% |
| Jul 2026 | 57.7% | 18.4% | 13.1% | 10.8% |
| Aug 2026 | 56.2% | 18.7% | 12.7% | 12.4% |
| Sep 2026 | 52.5% | 18.9% | 14.4% | 14.1% |
How has the Prorack and Thule comparison changed over the last 12 months?
3 findings
- Thule was ahead of Prorack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Prorack’s share of searches among roof rack and bike rack brands in New Zealand moved from 21.7% to 18.9%, and its estimated monthly branded searches moved from 2K to 1.5K.
- Across the 12 months ending September 2026, Thule’s share of searches among roof rack and bike rack brands in New Zealand moved from 52.7% to 52.5%, and its estimated monthly branded searches moved from 5K to 4K.
How did search popularity change for New Zealand roof rack and bike rack brands in September 2026?
2 changes
In September 2026, Thule lost share of searches among roof rack and bike rack brands in New Zealand, from 56.2% to 52.5%.
Prorack’s share of searches among roof rack and bike rack brands in New Zealand has gained ground for 3 months in a row, from 16.2% to 18.9% in September 2026.
How are branded searches counted?
12 search terms
Brandwave collects information about searches that people make online using Prorack’s and Thule’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among roof rack and bike rack brands
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