Blue Bubble Taxi vs Uber:Which is more popular?
In September 2026, Uber had more branded searches than Blue Bubble Taxi among ride-hailing apps and taxis in New Zealand. Uber had about 13,400 branded searches, while Blue Bubble Taxi had 1,940. Uber made up 57.2% of all ride-hailing apps and taxi searches we track, and Blue Bubble Taxi accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about ride-hailing apps and taxis, Uber appeared in all five answers and Blue Bubble Taxi in two. Uber was mentioned before Blue Bubble Taxi in every answer.
Who do people search for more?
Uber, about 7 searches for every 1 for Blue Bubble Taxi
Who does AI mention more?
Uber, mentioned in every answer we collected
Who does AI recommend more?
Uber, named ahead of Blue Bubble Taxi in every answer
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Top ride-hailing apps and taxis in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Uber appeared in all five answers. Blue Bubble Taxi was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Uber was listed before Blue Bubble Taxi in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Uber1st
- YourRide2nd
DiDi3rd
Corporate Cabs4th
Blue Bubble Taxi5th
Alert Taxis–
Green Cabs–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Uber5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- YourRide3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DiDi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Corporate Cabs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Blue Bubble Taxi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Alert Taxis0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Green Cabs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ride-hailing apps and taxis
5 answers
Asked ChatGPT
“Which taxi or ride-hailing service should I use in New Zealand?”
Asked ChatGPT
“What are the best taxi and ride-hailing services in New Zealand?”
Asked ChatGPT
“What's the best taxi or ride-hailing service in New Zealand for a ride across town?”
Searched Google, AI Overview
“book a taxi online”
Searched Google, AI Overview
“ride hailing services”
- 1Uber
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Blue Bubble Taxi or Uber more popular in search?
This chart shows how often people search Google for Blue Bubble Taxi and Uber by name. Each line represents a brand's share of searches for all seven ride-hailing apps and taxis we track, month by month, from searches in New Zealand.
Share of searches by month for Uber, Blue Bubble Taxi. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uber | DiDi | Corporate Cabs | Blue Bubble Taxi | Alert Taxis | YourRide | Green Cabs |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 29.5% | 16.8% | 11.5% | 3.5% | 1.9% | 0.58% |
| Nov 2025 | 36.8% | 24.5% | 17% | 14.4% | 4.2% | 2.3% | 0.7% |
| Dec 2025 | 42.5% | 22.8% | 13.5% | 13.7% | 4.1% | 2.7% | 0.62% |
| Jan 2026 | 50.2% | 20.1% | 11.5% | 11.6% | 3.6% | 2.4% | 0.66% |
| Feb 2026 | 45.7% | 18.2% | 16% | 13.4% | 4% | 2.1% | 0.6% |
| Mar 2026 | 52.2% | 15.1% | 16.2% | 11% | 3.2% | 1.8% | 0.4% |
| Apr 2026 | 55.7% | 17.1% | 12.5% | 10% | 2.5% | 1.7% | 0.52% |
| May 2026 | 51.1% | 26.3% | 10.2% | 8.2% | 2.5% | 1.4% | 0.38% |
| Jun 2026 | 54.5% | 24.5% | 9.6% | 7.7% | 2.4% | 1% | 0.4% |
| Jul 2026 | 52.2% | 25.3% | 11.1% | 7.5% | 2.2% | 1.2% | 0.5% |
| Aug 2026 | 57.4% | 20.3% | 10.1% | 8.1% | 2% | 1.3% | 0.75% |
| Sep 2026 | 57.2% | 20.2% | 10.3% | 8.3% | 2.6% | 0.9% | 0.6% |
How has the Blue Bubble Taxi and Uber comparison changed over the last 12 months?
3 findings
- Uber was ahead of Blue Bubble Taxi in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Blue Bubble Taxi’s share of searches among ride-hailing apps and taxis in New Zealand moved from 11.5% to 8.3%, and its estimated monthly branded searches moved from 2K to 1.9K.
- Across the 12 months ending September 2026, Uber’s share of searches among ride-hailing apps and taxis in New Zealand moved from 36.3% to 57.2%, and its estimated monthly branded searches moved from 6.3K to 13.4K.
How did search popularity change for New Zealand ride-hailing apps and taxis in September 2026?
1 change
Estimated monthly branded searches for Uber in New Zealand rose 113.5% over 12 measured months, from 6.3K to 13.4K in September 2026.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Blue Bubble Taxi’s and Uber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Blue Bubble Taxi
3 branded search terms
- blue bubble taxi
- blue bubble taxi app
- blue bubble taxi hamilton
Uber
3 branded search terms
- uber app
- uber ride
- uber taxi
Other head-to-heads among ride-hailing apps and taxis
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