Brandwave

Depop vs Designer Wardrobe:Which is more popular?

In September 2026, Designer Wardrobe had more branded searches than Depop among resale fashion platforms in New Zealand. Designer Wardrobe had about 40,600 branded searches, while Depop had 22,300. Designer Wardrobe made up 55.6% of all resale fashion platform searches we track, and Depop accounted for 30.4%. When we asked ChatGPT and Google AI Overviews about resale fashion platforms, Depop appeared in all five answers and Designer Wardrobe in three. Designer Wardrobe was mentioned before Depop in three out of five answers.

Among resale fashion platforms in New Zealand in September 2026

Who do people search for more?

Designer Wardrobe, about 82% more searches than Depop

Designer Wardrobe 40.6K searchesDepop 22.3K searches

Who does AI mention more?

Depop, mentioned in every answer we collected

Depop in 5 of 5Designer Wardrobe in 3 of 5

Who does AI recommend more?

Designer Wardrobe, named ahead of Depop in 3 of 5 answers

Designer Wardrobe first in 3Depop first in 2

Follow Depop vs Designer Wardrobe and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top resale fashion platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Depop appeared in all five answers. Designer Wardrobe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Designer Wardrobe was listed before Depop in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Me1st
  2. Designer Wardrobe2nd
  3. Depop3rd
  4. Worn Label Society4th
  5. Vinted–
  6. The RealReal–
  7. Vestiaire Collective–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Depop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Me5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Designer Wardrobe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worn Label Society2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vinted0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The RealReal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vestiaire Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resale fashion platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Depop or Designer Wardrobe more popular in search?

This chart shows how often people search Google for Depop and Designer Wardrobe by name. Each line represents a brand's share of searches for all seven resale fashion platforms we track, month by month, from searches in New Zealand.

Depop and Designer Wardrobe among resale fashion platforms in New Zealand, by month

Share of searches by month for Designer Wardrobe, Depop. The figures are in the table below the chart.

View monthly share of searches table
MonthDesigner WardrobeDepopVintedThe RealRealVestiaire CollectiveTrade MeWorn Label Society
Oct 202567.4%24.6%4.9%1.6%0.65%0.53%0.28%
Nov 202567.5%24.7%4.9%1.6%0.53%0.44%0.29%
Dec 202566.3%24.2%5.9%2.1%0.64%0.52%0.42%
Jan 202661.7%27.7%6.7%2.4%0.73%0.48%0.32%
Feb 202658.4%32%6.3%1.7%0.69%0.56%0.3%
Mar 202658.3%31.9%6.4%1.9%0.56%0.69%0.2%
Apr 202662.1%27.9%6.8%2%0.6%0.49%0.21%
May 202658.5%32%6.4%1.8%0.57%0.57%0.2%
Jun 202654.3%29.7%13.3%1.7%0.35%0.43%0.19%
Jul 202655.5%30.5%11.1%1.7%0.44%0.53%0.29%
Aug 202656.8%31.1%9.3%1.9%0.45%0.37%0.19%
Sep 202655.6%30.4%11.1%1.7%0.53%0.44%0.23%

How has the Depop and Designer Wardrobe comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand resale fashion platforms in September 2026?

2 changes

  1. In September 2026, Designer Wardrobe lost share of searches among resale fashion platforms in New Zealand, from 56.8% to 55.6%.

  2. In September 2026, Depop lost share of searches among resale fashion platforms in New Zealand, from 31.1% to 30.4%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Depop’s and Designer Wardrobe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Depop

3 branded search terms

  • depop
  • depop app
  • depop clothes

Designer Wardrobe

4 branded search terms

  • designer wardrobe
  • designerwardrobe
  • my designer wardrobe
  • the designer wardrobe

How the Brand Demand Index is measured

Other head-to-heads among resale fashion platforms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free