Brandwave

Designer Wardrobe vs Vinted:Which is more popular?

In September 2026, Designer Wardrobe had more branded searches than Vinted among resale fashion platforms in New Zealand. Designer Wardrobe had about 40,600 branded searches, while Vinted had 8,100. Designer Wardrobe made up 55.6% of all resale fashion platform searches we track, and Vinted accounted for 11.1%. When we asked ChatGPT and Google AI Overviews about resale fashion platforms, Designer Wardrobe appeared in three of the five answers and Vinted in none.

Among resale fashion platforms in New Zealand in September 2026

Who do people search for more?

Designer Wardrobe, about 5 searches for every 1 for Vinted

Designer Wardrobe 40.6K searchesVinted 8.1K searches

Who does AI mention more?

Designer Wardrobe, mentioned in 3 of 5 answers, Vinted in 0

Designer Wardrobe in 3 of 5Vinted in 0 of 5

Who does AI recommend more?

Designer Wardrobe, the only one of the two named

Designer Wardrobe first in 3Vinted never named

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Top resale fashion platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Designer Wardrobe was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Vinted did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Trade Me1st
  2. Designer Wardrobe2nd
  3. Depop3rd
  4. Worn Label Society4th
  5. Vinted–
  6. The RealReal–
  7. Vestiaire Collective–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Depop5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Trade Me5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Designer Wardrobe3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Worn Label Society2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vinted0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • The RealReal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vestiaire Collective0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about resale fashion platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Designer Wardrobe or Vinted more popular in search?

This chart shows how often people search Google for Designer Wardrobe and Vinted by name. Each line represents a brand's share of searches for all seven resale fashion platforms we track, month by month, from searches in New Zealand.

Designer Wardrobe and Vinted among resale fashion platforms in New Zealand, by month

Share of searches by month for Designer Wardrobe, Vinted. The figures are in the table below the chart.

View monthly share of searches table
MonthDesigner WardrobeDepopVintedThe RealRealVestiaire CollectiveTrade MeWorn Label Society
Oct 202567.4%24.6%4.9%1.6%0.65%0.53%0.28%
Nov 202567.5%24.7%4.9%1.6%0.53%0.44%0.29%
Dec 202566.3%24.2%5.9%2.1%0.64%0.52%0.42%
Jan 202661.7%27.7%6.7%2.4%0.73%0.48%0.32%
Feb 202658.4%32%6.3%1.7%0.69%0.56%0.3%
Mar 202658.3%31.9%6.4%1.9%0.56%0.69%0.2%
Apr 202662.1%27.9%6.8%2%0.6%0.49%0.21%
May 202658.5%32%6.4%1.8%0.57%0.57%0.2%
Jun 202654.3%29.7%13.3%1.7%0.35%0.43%0.19%
Jul 202655.5%30.5%11.1%1.7%0.44%0.53%0.29%
Aug 202656.8%31.1%9.3%1.9%0.45%0.37%0.19%
Sep 202655.6%30.4%11.1%1.7%0.53%0.44%0.23%

How has the Designer Wardrobe and Vinted comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand resale fashion platforms in September 2026?

2 changes

  1. In September 2026, Vinted gained share of searches among resale fashion platforms in New Zealand, from 9.3% to 11.1%.

  2. In September 2026, Designer Wardrobe lost share of searches among resale fashion platforms in New Zealand, from 56.8% to 55.6%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Designer Wardrobe’s and Vinted’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Designer Wardrobe

4 branded search terms

  • designer wardrobe
  • designerwardrobe
  • my designer wardrobe
  • the designer wardrobe

Vinted

3 branded search terms

  • vinted
  • vinted secondhand
  • vinted sell clothes

How the Brand Demand Index is measured

Other head-to-heads among resale fashion platforms

Creator with pink hair and a pink jacket

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