Brandwave

Queenstown law firms in New Zealand:Which brands are most popular in search?

In August 2026, Duncan Cotterill was the most searched among queenstown law firms in New Zealand, with an estimated 5.9K branded searches and 43.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Duncan Cotterill43.9%
  2. Anderson Lloyd22%
  3. Wynn Williams16.5%
  4. AWS Legal10.7%
  5. Todd Walker5.7%
  6. Queenstown Law0.52%
  7. Goldman Legal0.44%
  8. Parker Cowan Lawyers0.22%

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Share of SearchLeaderboard

Compare Queenstown law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among queenstown law firms in New Zealand, by month

Share of Search by month for Duncan Cotterill, Anderson Lloyd, Wynn Williams, AWS Legal, Todd Walker. The figures are in the table below the chart.

View monthly share of search table
MonthDuncan CotterillAnderson LloydWynn WilliamsAWS LegalTodd WalkerQueenstown LawGoldman LegalParker Cowan Lawyers
Oct 202542%20.2%18.4%11.9%6.1%0.59%0.5%0.42%
Nov 202540%22.5%18.1%11.8%6.5%0.56%0.32%0.24%
Dec 202535.6%23.9%18.6%10.9%9.8%0.51%0.41%0.31%
Jan 202641%20.5%20.6%10.5%6.2%0.5%0.5%0.3%
Feb 202639.6%22.5%20%10.3%6.3%0.55%0.63%0.31%
Mar 202639%25.7%20.7%8.5%5%0.64%0.27%0.18%
Apr 202643.4%20.5%18.7%10.4%6%0.37%0.45%0.15%
May 202643%20.7%18.3%11.1%5.7%0.35%0.56%0.28%
Jun 202640.5%20.1%17.9%14.3%6.2%0.55%0.31%0.24%
Jul 202639.7%23.8%18%11.6%5.4%0.88%0.48%0.16%
Aug 202643.9%22%16.5%10.7%5.7%0.52%0.44%0.22%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Duncan Cotterill

    43.9%

    held 1st · 5.9K estimated branded searches · +19.8% vs prior month · +4.2 points

  2. 2.Anderson Lloyd

    22%

    held 2nd · 3K estimated branded searches · 0% vs prior month · -1.8 points

  3. 3.Wynn Williams

    16.5%

    held 3rd · 2.2K estimated branded searches · -0.44% vs prior month · -1.5 points

  4. 4.AWS Legal

    10.7%

    held 4th · 1.4K estimated branded searches · 0% vs prior month · -0.9 points

  5. 5.Todd Walker

    5.7%

    held 5th · 770 estimated branded searches · +14.9% vs prior month · +0.3 points

  6. 6.Queenstown Law

    0.52%

    held 6th · 70 estimated branded searches · -36.4% vs prior month · -0.4 points

  7. 7.Goldman Legal

    0.44%

    held 7th · 60 estimated branded searches · 0% vs prior month · 0 points

  8. 8.Parker Cowan Lawyers

    0.22%

    held 8th · 30 estimated branded searches · +50% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among queenstown law firms in New Zealand?

In August 2026, Duncan Cotterill was the most searched among queenstown law firms in New Zealand, with an estimated 5.9K branded searches and 43.9% estimated Share of Search within this set. Anderson Lloyd is in 2nd place, 21.9 percentage points behind at 22% Share of Search.

New Zealand queenstown law firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Duncan Cotterill42% → 43.9%43.9%Aug 202635.6%Dec 20251st
Anderson Lloyd20.2% → 22%25.7%Mar 202620.1%Jun 20262nd
Wynn Williams18.4% → 16.5%20.7%Mar 202616.5%Aug 20263rd
AWS Legal11.9% → 10.7%14.3%Jun 20268.5%Mar 20264th
Todd Walker6.1% → 5.7%9.8%Dec 20255%Mar 20265th
Queenstown Law0.59% → 0.52%0.88%Jul 20260.35%May 20266th
Goldman Legal0.5% → 0.44%0.63%Feb 20260.27%Mar 20267th
Parker Cowan Lawyers0.42% → 0.22%0.42%Oct 20250.15%Apr 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among queenstown law firms in New Zealand increased from 42% to 43.9%.
  • Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among queenstown law firms in New Zealand increased from 20.2% to 22%.
  • Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among queenstown law firms in New Zealand decreased from 18.4% to 16.5%.
  • Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among queenstown law firms in New Zealand decreased from 11.9% to 10.7%.
  • Across the 11 months ending August 2026, Duncan Cotterill’s estimated Share of Search among queenstown law firms in New Zealand peaked at 43.9% in August 2026 and was lowest at 35.6% in December 2025.
  • Across the 11 months ending August 2026, Anderson Lloyd’s estimated Share of Search among queenstown law firms in New Zealand peaked at 25.7% in March 2026 and was lowest at 20.1% in June 2026.
  • Across the 11 months ending August 2026, Wynn Williams’ estimated Share of Search among queenstown law firms in New Zealand peaked at 20.7% in March 2026 and was lowest at 16.5% in August 2026.
  • Across the 11 months ending August 2026, AWS Legal’s estimated Share of Search among queenstown law firms in New Zealand peaked at 14.3% in June 2026 and was lowest at 8.5% in March 2026.
  • Across the 11 months ending August 2026, Todd Walker’s estimated Share of Search among queenstown law firms in New Zealand peaked at 9.8% in December 2025 and was lowest at 5% in March 2026.
  • Across the 11 months ending August 2026, Todd Walker, Queenstown Law, Goldman Legal and Parker Cowan Lawyers held steady: their estimated Share of Search among queenstown law firms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand queenstown law firms in August 2026?

  1. In August 2026, Duncan Cotterill gained estimated Share of Search among queenstown law firms in New Zealand, from 39.7% to 43.9%.

  2. In August 2026, Anderson Lloyd lost estimated Share of Search among queenstown law firms in New Zealand, from 23.8% to 22%.

  3. In August 2026, Wynn Williams lost estimated Share of Search among queenstown law firms in New Zealand, from 18% to 16.5%.

  4. In August 2026, AWS Legal lost estimated Share of Search among queenstown law firms in New Zealand, from 11.6% to 10.7%.

  5. Estimated monthly branded searches for Parker Cowan Lawyers in New Zealand fell 40% over 11 measured months, from 50 to 30 in August 2026.

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