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Queenstown hotels in New Zealand:Which brands are most popular in search?

In August 2026, Hilton Queenstown Resort & Spa was the most searched among queenstown hotels in New Zealand, with an estimated 13.9K branded searches and 21.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Hilton Queenstown Resort & Spa21.5%
  2. QT Queenstown18.8%
  3. Novotel Queenstown Lakeside13.5%
  4. Millbrook Resort13.4%
  5. The Rees Hotel9.4%
  6. Kamana Lakehouse8.7%
  7. Eichardt's Private Hotel8.4%
  8. Sofitel Queenstown6.3%

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Share of SearchLeaderboard

Compare the Queenstown hotels and resorts visitors book for lake, ski and wedding stays. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among queenstown hotels in New Zealand, by month

Share of Search by month for Hilton Queenstown Resort & Spa, QT Queenstown, Novotel Queenstown Lakeside, Millbrook Resort, The Rees Hotel, Kamana Lakehouse, Eichardt's Private Hotel, Sofitel Queenstown. The figures are in the table below the chart.

View monthly share of search table
MonthHilton Queenstown Resort & SpaQT QueenstownNovotel Queenstown LakesideMillbrook ResortThe Rees HotelKamana LakehouseEichardt's Private HotelSofitel Queenstown
Oct 202519.8%8.1%19.6%15.9%9.8%10.4%9.4%7.1%
Nov 202521.7%7%17%16.6%10.8%10.9%9.1%6.9%
Dec 202520.7%8.1%20%13.3%11.8%10.3%9.8%6%
Jan 202622.1%7.8%19.4%15.3%9.9%9.9%9.3%6.2%
Feb 202618.1%8.7%17.4%20.5%9.6%9%10.2%6.4%
Mar 202620.2%11.1%18.1%14.6%10.1%9.4%9.2%7.3%
Apr 202619.9%13.3%17.3%14.1%7.9%9.3%10.2%8%
May 202622.7%13.8%18.2%12.1%7.4%9.6%8%8.3%
Jun 202623.5%14.4%18.7%10.4%6.8%10.1%8.3%7.8%
Jul 202621.6%12.7%16.5%11.1%10.2%8.8%11.4%7.6%
Aug 202621.5%18.8%13.5%13.4%9.4%8.7%8.4%6.3%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Hilton Queenstown Resort & Spa

    21.5%

    held 1st · 13.9K estimated branded searches · +0.51% vs prior month · -0.1 points

  2. 2.QT Queenstown

    18.8%

    moved from 3rd to 2nd · 12.1K estimated branded searches · +49.4% vs prior month · +6.1 points

  3. 3.Novotel Queenstown Lakeside

    13.5%

    moved from 2nd to 3rd · 8.7K estimated branded searches · -17.5% vs prior month · -3 points

  4. 4.Millbrook Resort

    13.4%

    moved from 5th to 4th · 8.6K estimated branded searches · +21.9% vs prior month · +2.3 points

  5. 5.The Rees Hotel

    9.4%

    moved from 6th to 5th · 6K estimated branded searches · -7.7% vs prior month · -0.9 points

  6. 6.Kamana Lakehouse

    8.7%

    moved from 7th to 6th · 5.6K estimated branded searches · -0.18% vs prior month · -0.1 points

  7. 7.Eichardt's Private Hotel

    8.4%

    moved from 4th to 7th · 5.4K estimated branded searches · -26% vs prior month · -3 points

  8. 8.Sofitel Queenstown

    6.3%

    held 8th · 4K estimated branded searches · -16.5% vs prior month · -1.3 points

Compare search popularity between leading brands

Which brand is most popular in search among queenstown hotels in New Zealand?

In August 2026, Hilton Queenstown Resort & Spa was the most searched among queenstown hotels in New Zealand, with an estimated 13.9K branded searches and 21.5% estimated Share of Search within this set. QT Queenstown is in 2nd place, 2.7 percentage points behind at 18.8% Share of Search.

New Zealand queenstown hotels, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hilton Queenstown Resort & Spa19.8% → 21.5%23.5%Jun 202618.1%Feb 20261st
QT Queenstown8.1% → 18.8%18.8%Aug 20267%Nov 20257th → 2nd
Novotel Queenstown Lakeside19.6% → 13.5%20%Dec 202513.5%Aug 20262nd → 3rd
Millbrook Resort15.9% → 13.4%20.5%Feb 202610.4%Jun 20263rd → 4th
The Rees Hotel9.8% → 9.4%11.8%Dec 20256.8%Jun 20265th
Kamana Lakehouse10.4% → 8.7%10.9%Nov 20258.7%Aug 20264th → 6th
Eichardt's Private Hotel9.4% → 8.4%11.4%Jul 20268%May 20266th → 7th
Sofitel Queenstown7.1% → 6.3%8.3%May 20266%Dec 20258th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hilton Queenstown Resort & Spa’s estimated Share of Search among queenstown hotels in New Zealand increased from 19.8% to 21.5%.
  • Across the 11 months ending August 2026, QT Queenstown’s estimated Share of Search among queenstown hotels in New Zealand increased from 8.1% to 18.8%.
  • Across the 11 months ending August 2026, Novotel Queenstown Lakeside’s estimated Share of Search among queenstown hotels in New Zealand decreased from 19.6% to 13.5%.
  • Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand decreased from 15.9% to 13.4%.
  • Across the 11 months ending August 2026, Kamana Lakehouse’s estimated Share of Search among queenstown hotels in New Zealand decreased from 10.4% to 8.7%.
  • Across the 11 months ending August 2026, Eichardt's Private Hotel’s estimated Share of Search among queenstown hotels in New Zealand decreased from 9.4% to 8.4%.
  • Across the 11 months ending August 2026, Sofitel Queenstown’s estimated Share of Search among queenstown hotels in New Zealand decreased from 7.1% to 6.3%.
  • Across the 11 months ending August 2026, Hilton Queenstown Resort & Spa’s estimated Share of Search among queenstown hotels in New Zealand peaked at 23.5% in June 2026 and was lowest at 18.1% in February 2026.
  • Across the 11 months ending August 2026, QT Queenstown’s estimated Share of Search among queenstown hotels in New Zealand peaked at 18.8% in August 2026 and was lowest at 7% in November 2025.
  • Across the 11 months ending August 2026, Novotel Queenstown Lakeside’s estimated Share of Search among queenstown hotels in New Zealand peaked at 20% in December 2025 and was lowest at 13.5% in August 2026.
  • Across the 11 months ending August 2026, Millbrook Resort’s estimated Share of Search among queenstown hotels in New Zealand peaked at 20.5% in February 2026 and was lowest at 10.4% in June 2026.
  • Across the 11 months ending August 2026, The Rees Hotel’s estimated Share of Search among queenstown hotels in New Zealand peaked at 11.8% in December 2025 and was lowest at 6.8% in June 2026.
  • Across the 11 months ending August 2026, Kamana Lakehouse’s estimated Share of Search among queenstown hotels in New Zealand peaked at 10.9% in November 2025 and was lowest at 8.7% in August 2026.
  • Across the 11 months ending August 2026, Eichardt's Private Hotel’s estimated Share of Search among queenstown hotels in New Zealand peaked at 11.4% in July 2026 and was lowest at 8% in May 2026.
  • Across the 11 months ending August 2026, Sofitel Queenstown’s estimated Share of Search among queenstown hotels in New Zealand peaked at 8.3% in May 2026 and was lowest at 6% in December 2025.
  • Across the 11 months ending August 2026, QT Queenstown rose from 7th to 2nd among queenstown hotels in New Zealand.
  • Across the 11 months ending August 2026, Novotel Queenstown Lakeside fell from 2nd to 3rd among queenstown hotels in New Zealand.
  • Across the 11 months ending August 2026, Millbrook Resort fell from 3rd to 4th among queenstown hotels in New Zealand.
  • Across the 11 months ending August 2026, Kamana Lakehouse fell from 4th to 6th among queenstown hotels in New Zealand.
  • Across the 11 months ending August 2026, Eichardt's Private Hotel fell from 6th to 7th among queenstown hotels in New Zealand.
  • Across the 11 months ending August 2026, The Rees Hotel held steady: its estimated Share of Search among queenstown hotels in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand queenstown hotels in August 2026?

  1. In August 2026, QT Queenstown overtook Novotel Queenstown Lakeside to rank 2nd among queenstown hotels in New Zealand, at 18.8%.

  2. In August 2026, Millbrook Resort overtook Eichardt's Private Hotel to rank 4th among queenstown hotels in New Zealand, at 13.4%.

  3. In August 2026, Eichardt's Private Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 11.4% to 8.4%.

  4. In August 2026, Novotel Queenstown Lakeside lost estimated Share of Search among queenstown hotels in New Zealand, from 16.5% to 13.5%.

  5. In August 2026, Sofitel Queenstown lost estimated Share of Search among queenstown hotels in New Zealand, from 7.6% to 6.3%.

  6. In August 2026, The Rees Hotel lost estimated Share of Search among queenstown hotels in New Zealand, from 10.2% to 9.4%.

  7. In August 2026, Kamana Lakehouse rose from 7th to 6th among queenstown hotels in New Zealand.

  8. Estimated monthly branded searches for Hilton Queenstown Resort & Spa in New Zealand rose 28.4% over 11 measured months, from 10.8K to 13.9K in August 2026.

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