Brandwave

Private training establishments in New Zealand:Which brands are most popular in search?

In August 2026, NZMA was the most searched among private training establishments in New Zealand, with an estimated 6.2K branded searches and 49.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. NZMA49.5%
  2. Yoobee Colleges32.1%
  3. The Learning Connexion10.4%
  4. Cut Above Academy5.7%
  5. NZ Institute of Sport1.7%
  6. Media Design School0.4%
  7. NZ School of Tourism0.16%

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Share of SearchLeaderboard

Compare the private tertiary providers New Zealanders study creative, trades and hospitality courses with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among private training establishments in New Zealand, by month

Share of Search by month for NZMA, Yoobee Colleges, The Learning Connexion, Cut Above Academy. The figures are in the table below the chart.

View monthly share of search table
MonthNZMAYoobee CollegesThe Learning ConnexionCut Above AcademyNZ Institute of SportMedia Design SchoolNZ School of Tourism
Oct 202552.7%31.8%8.7%5.1%1.5%0.17%0.09%
Nov 202552.4%30.1%10.4%4.9%1.8%0.31%0.1%
Dec 202553.3%28.4%11.5%5.1%1.4%0.26%0%
Jan 202655.2%28.6%9%5.3%1.5%0.27%0.09%
Feb 202651.3%30.2%10.7%5.9%1.4%0.41%0.08%
Mar 202649.9%31.9%10.4%5.8%1.7%0.4%0.08%
Apr 202652.9%29.6%10.2%4.9%1.7%0.3%0.3%
May 202652.5%31.8%8.6%5.1%1.5%0.26%0.26%
Jun 202652.9%31.6%8.5%5%1.4%0.25%0.25%
Jul 202650.2%32.6%10.5%4.8%1.4%0.4%0.08%
Aug 202649.5%32.1%10.4%5.7%1.7%0.4%0.16%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.NZMA

    49.5%

    held 1st · 6.2K estimated branded searches · -0.16% vs prior month · -0.7 points

  2. 2.Yoobee Colleges

    32.1%

    held 2nd · 4K estimated branded searches · -0.25% vs prior month · -0.5 points

  3. 3.The Learning Connexion

    10.4%

    held 3rd · 1.3K estimated branded searches · 0% vs prior month · -0.1 points

  4. 4.Cut Above Academy

    5.7%

    held 4th · 720 estimated branded searches · +20% vs prior month · +0.9 points

  5. 5.NZ Institute of Sport

    1.7%

    held 5th · 220 estimated branded searches · +22.2% vs prior month · +0.3 points

  6. 6.Media Design School

    0.4%

    held 6th · 50 estimated branded searches · 0% vs prior month · 0 points

  7. 7.NZ School of Tourism

    0.16%

    held 7th · 20 estimated branded searches · +100% vs prior month · +0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among private training establishments in New Zealand?

In August 2026, NZMA was the most searched among private training establishments in New Zealand, with an estimated 6.2K branded searches and 49.5% estimated Share of Search within this set. Yoobee Colleges is in 2nd place, 17.4 percentage points behind at 32.1% Share of Search.

New Zealand private training establishments, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
NZMA52.7% → 49.5%55.2%Jan 202649.5%Aug 20261st
Yoobee Colleges31.8% → 32.1%32.6%Jul 202628.4%Dec 20252nd
The Learning Connexion8.7% → 10.4%11.5%Dec 20258.5%Jun 20263rd
Cut Above Academy5.1% → 5.7%5.9%Feb 20264.8%Jul 20264th
NZ Institute of Sport1.5% → 1.7%1.8%Nov 20251.4%Feb 20265th
Media Design School0.17% → 0.4%0.41%Feb 20260.17%Oct 20256th
NZ School of Tourism0.09% → 0.16%0.3%Apr 20260%Dec 20257th

Each finding as a sentence

  • Across the 11 months ending August 2026, NZMA’s estimated Share of Search among private training establishments in New Zealand decreased from 52.7% to 49.5%.
  • Across the 11 months ending August 2026, The Learning Connexion’s estimated Share of Search among private training establishments in New Zealand increased from 8.7% to 10.4%.
  • Across the 11 months ending August 2026, Cut Above Academy’s estimated Share of Search among private training establishments in New Zealand increased from 5.1% to 5.7%.
  • Across the 11 months ending August 2026, NZMA’s estimated Share of Search among private training establishments in New Zealand peaked at 55.2% in January 2026 and was lowest at 49.5% in August 2026.
  • Across the 11 months ending August 2026, Yoobee Colleges’ estimated Share of Search among private training establishments in New Zealand peaked at 32.6% in July 2026 and was lowest at 28.4% in December 2025.
  • Across the 11 months ending August 2026, The Learning Connexion’s estimated Share of Search among private training establishments in New Zealand peaked at 11.5% in December 2025 and was lowest at 8.5% in June 2026.
  • Across the 11 months ending August 2026, Cut Above Academy’s estimated Share of Search among private training establishments in New Zealand peaked at 5.9% in February 2026 and was lowest at 4.8% in July 2026.
  • Across the 11 months ending August 2026, Yoobee Colleges, NZ Institute of Sport, Media Design School and NZ School of Tourism held steady: their estimated Share of Search among private training establishments in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand private training establishments in August 2026?

  1. In August 2026, Cut Above Academy gained estimated Share of Search among private training establishments in New Zealand, from 4.8% to 5.7%.

  2. In August 2026, NZMA lost estimated Share of Search among private training establishments in New Zealand, from 50.2% to 49.5%.

  3. Estimated monthly branded searches for Media Design School in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026.

  4. Estimated monthly branded searches for NZ School of Tourism in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  5. Estimated monthly branded searches for The Learning Connexion in New Zealand rose 29.7% over 11 measured months, from 1K to 1.3K in August 2026.

  6. Estimated monthly branded searches for NZ Institute of Sport in New Zealand rose 22.2% over 11 measured months, from 180 to 220 in August 2026.

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