Brandwave

How popular isNZMA in search?

In August 2026, there were an estimated 6.2K branded searches for NZMA in New Zealand which held steady over the last 11 months. NZMA holds 49.5% estimated Share of Search among New Zealand private training establishments and is ranked 1st of 7 competitors for search popularity.

Share of Search, August 2026
  1. NZMA49.5%
  2. Yoobee Colleges32.1%
  3. The Learning Connexion10.4%
  4. Cut Above Academy5.7%
  5. NZ Institute of Sport1.7%
  6. Media Design School0.4%
  7. NZ School of Tourism0.16%
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Which private training establishments compete with NZMA?

NZMA against private training establishments in New Zealand, by month

Share of Search by month for NZMA, Yoobee Colleges, The Learning Connexion, Cut Above Academy. The figures are in the table below the chart.

View monthly share of search table
MonthNZMAYoobee CollegesThe Learning ConnexionCut Above AcademyNZ Institute of SportMedia Design SchoolNZ School of Tourism
Oct 202552.7%31.8%8.7%5.1%1.5%0.17%0.09%
Nov 202552.4%30.1%10.4%4.9%1.8%0.31%0.1%
Dec 202553.3%28.4%11.5%5.1%1.4%0.26%0%
Jan 202655.2%28.6%9%5.3%1.5%0.27%0.09%
Feb 202651.3%30.2%10.7%5.9%1.4%0.41%0.08%
Mar 202649.9%31.9%10.4%5.8%1.7%0.4%0.08%
Apr 202652.9%29.6%10.2%4.9%1.7%0.3%0.3%
May 202652.5%31.8%8.6%5.1%1.5%0.26%0.26%
Jun 202652.9%31.6%8.5%5%1.4%0.25%0.25%
Jul 202650.2%32.6%10.5%4.8%1.4%0.4%0.08%
Aug 202649.5%32.1%10.4%5.7%1.7%0.4%0.16%
Sep 2026———————

  1. 1.NZMA

    49.5%

    held 1st · 6.2K estimated branded searches · -0.16% vs prior month · -0.7 points

  2. 2.Yoobee Colleges

    32.1%

    held 2nd · 4K estimated branded searches · -0.25% vs prior month · -0.5 points

  3. 3.The Learning Connexion

    10.4%

    held 3rd · 1.3K estimated branded searches · 0% vs prior month · -0.1 points

  4. 4.Cut Above Academy

    5.7%

    held 4th · 720 estimated branded searches · +20% vs prior month · +0.9 points

  5. 5.NZ Institute of Sport

    1.7%

    held 5th · 220 estimated branded searches · +22.2% vs prior month · +0.3 points

  6. 6.Media Design School

    0.4%

    held 6th · 50 estimated branded searches · 0% vs prior month · 0 points

  7. 7.NZ School of Tourism

    0.16%

    held 7th · 20 estimated branded searches · +100% vs prior month · +0.1 points

Compare search popularity between NZMA and its closest rivals

How has branded search demand for NZMA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NZMA in New Zealand held steady, from 6.1K to 6.2K.
  • Across the 11 months ending August 2026, NZMA’s estimated Share of Search among private training establishments in New Zealand decreased from 52.7% to 49.5%.
  • Across the 11 months ending August 2026, NZMA’s estimated Share of Search among private training establishments in New Zealand peaked at 55.2% in January 2026 and was lowest at 49.5% in August 2026.

How did search popularity change for New Zealand private training establishments in August 2026?

  1. In August 2026, Cut Above Academy gained estimated Share of Search among private training establishments in New Zealand, from 4.8% to 5.7%.

  2. In August 2026, NZMA lost estimated Share of Search among private training establishments in New Zealand, from 50.2% to 49.5%.

  3. Estimated monthly branded searches for Media Design School in New Zealand rose 150% over 11 measured months, from 20 to 50 in August 2026.

  4. Estimated monthly branded searches for NZ School of Tourism in New Zealand rose 100% over 11 measured months, from 10 to 20 in August 2026.

  5. Estimated monthly branded searches for The Learning Connexion in New Zealand rose 29.7% over 11 measured months, from 1K to 1.3K in August 2026.

  6. Estimated monthly branded searches for NZ Institute of Sport in New Zealand rose 22.2% over 11 measured months, from 180 to 220 in August 2026.

How is NZMA measured?

Brandwave collects information about searches that people make online using NZMA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • nzma
  • nzma ac nz
  • nzma campus
  • nzma courses
  • nzma free courses
  • nzma near me
  • nzma new zealand
  • nzma nz
  • nzma online

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How the Brand Demand Index is measured

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