NZMA vs The Learning Connexion:Which is more popular by branded search in New Zealand?
In August 2026, NZMA had more branded searches than The Learning Connexion among private training establishments in New Zealand. NZMA was estimated to have 6.2K branded searches compared to The Learning Connexion’s 1.3K, and held a 49.5% Share of Search versus The Learning Connexion’s 10.4%.
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Which is more popular in search, NZMA or The Learning Connexion?
Compare the private tertiary providers New Zealanders study creative, trades and hospitality courses with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZMA, The Learning Connexion. The figures are in the table below the chart.
View monthly share of search table
| Month | NZMA | Yoobee Colleges | The Learning Connexion | Cut Above Academy | NZ Institute of Sport | Media Design School | NZ School of Tourism |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 31.8% | 8.7% | 5.1% | 1.5% | 0.17% | 0.09% |
| Nov 2025 | 52.4% | 30.1% | 10.4% | 4.9% | 1.8% | 0.31% | 0.1% |
| Dec 2025 | 53.3% | 28.4% | 11.5% | 5.1% | 1.4% | 0.26% | 0% |
| Jan 2026 | 55.2% | 28.6% | 9% | 5.3% | 1.5% | 0.27% | 0.09% |
| Feb 2026 | 51.3% | 30.2% | 10.7% | 5.9% | 1.4% | 0.41% | 0.08% |
| Mar 2026 | 49.9% | 31.9% | 10.4% | 5.8% | 1.7% | 0.4% | 0.08% |
| Apr 2026 | 52.9% | 29.6% | 10.2% | 4.9% | 1.7% | 0.3% | 0.3% |
| May 2026 | 52.5% | 31.8% | 8.6% | 5.1% | 1.5% | 0.26% | 0.26% |
| Jun 2026 | 52.9% | 31.6% | 8.5% | 5% | 1.4% | 0.25% | 0.25% |
| Jul 2026 | 50.2% | 32.6% | 10.5% | 4.8% | 1.4% | 0.4% | 0.08% |
| Aug 2026 | 49.5% | 32.1% | 10.4% | 5.7% | 1.7% | 0.4% | 0.16% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the NZMA and The Learning Connexion comparison changed over the last 12 months?
3 findings
- NZMA was ahead of The Learning Connexion in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NZMA’s estimated Share of Search among private training establishments in New Zealand moved from 52.7% to 49.5%, and its estimated monthly branded searches moved from 6.1K to 6.2K.
- Across the 11 months ending August 2026, The Learning Connexion’s estimated Share of Search among private training establishments in New Zealand moved from 8.7% to 10.4%, and its estimated monthly branded searches moved from 1K to 1.3K.
How did search popularity change for New Zealand private training establishments in August 2026?
2 changes
In August 2026, NZMA lost estimated Share of Search among private training establishments in New Zealand, from 50.2% to 49.5%.
Estimated monthly branded searches for The Learning Connexion in New Zealand rose 29.7% over 11 measured months, from 1K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using NZMA’s and The Learning Connexion’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZMA
9 branded search terms
- nzma
- nzma ac nz
- nzma campus
- nzma courses
- nzma free courses
- nzma near me
- nzma new zealand
- nzma nz
- nzma online
The Learning Connexion
2 branded search terms
- the learning connexion
- tlc ac nz
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