NZMA vs Yoobee Colleges:Which is more popular by branded search in New Zealand?
In August 2026, NZMA had more branded searches than Yoobee Colleges among private training establishments in New Zealand. NZMA was estimated to have 6.2K branded searches compared to Yoobee Colleges’ 4K, and held a 49.5% Share of Search versus Yoobee Colleges’ 32.1%.
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Which is more popular in search, NZMA or Yoobee Colleges?
Compare the private tertiary providers New Zealanders study creative, trades and hospitality courses with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NZMA, Yoobee Colleges. The figures are in the table below the chart.
View monthly share of search table
| Month | NZMA | Yoobee Colleges | The Learning Connexion | Cut Above Academy | NZ Institute of Sport | Media Design School | NZ School of Tourism |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.7% | 31.8% | 8.7% | 5.1% | 1.5% | 0.17% | 0.09% |
| Nov 2025 | 52.4% | 30.1% | 10.4% | 4.9% | 1.8% | 0.31% | 0.1% |
| Dec 2025 | 53.3% | 28.4% | 11.5% | 5.1% | 1.4% | 0.26% | 0% |
| Jan 2026 | 55.2% | 28.6% | 9% | 5.3% | 1.5% | 0.27% | 0.09% |
| Feb 2026 | 51.3% | 30.2% | 10.7% | 5.9% | 1.4% | 0.41% | 0.08% |
| Mar 2026 | 49.9% | 31.9% | 10.4% | 5.8% | 1.7% | 0.4% | 0.08% |
| Apr 2026 | 52.9% | 29.6% | 10.2% | 4.9% | 1.7% | 0.3% | 0.3% |
| May 2026 | 52.5% | 31.8% | 8.6% | 5.1% | 1.5% | 0.26% | 0.26% |
| Jun 2026 | 52.9% | 31.6% | 8.5% | 5% | 1.4% | 0.25% | 0.25% |
| Jul 2026 | 50.2% | 32.6% | 10.5% | 4.8% | 1.4% | 0.4% | 0.08% |
| Aug 2026 | 49.5% | 32.1% | 10.4% | 5.7% | 1.7% | 0.4% | 0.16% |
| Sep 2026 | — | — | — | — | — | — | — |
How has the NZMA and Yoobee Colleges comparison changed over the last 12 months?
3 findings
- NZMA was ahead of Yoobee Colleges in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NZMA’s estimated Share of Search among private training establishments in New Zealand moved from 52.7% to 49.5%, and its estimated monthly branded searches moved from 6.1K to 6.2K.
- Across the 11 months ending August 2026, Yoobee Colleges’ estimated Share of Search among private training establishments in New Zealand moved from 31.8% to 32.1%, and its estimated monthly branded searches moved from 3.7K to 4K.
How did search popularity change for New Zealand private training establishments in August 2026?
1 change
In August 2026, NZMA lost estimated Share of Search among private training establishments in New Zealand, from 50.2% to 49.5%.
How each brand is measured
Brandwave collects information about searches that people make online using NZMA’s and Yoobee Colleges’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NZMA
9 branded search terms
- nzma
- nzma ac nz
- nzma campus
- nzma courses
- nzma free courses
- nzma near me
- nzma new zealand
- nzma nz
- nzma online
Yoobee Colleges
6 branded search terms
- yoobee
- yoobee ac nz
- yoobee colleges
- yoobee colleges near me
- yoobee colleges new zealand
- yoobeecolleges
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.