Private and independent schools in New Zealand:Which brands are most popular in search?
In August 2026, Saint Kentigern was the most searched among private and independent schools in New Zealand, with an estimated 26.6K branded searches and 54.3% estimated Share of Search within this set.
Saint Kentigern54.3%
ACG41.8%
St Cuthbert's College3.9%
Follow private and independent schools and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Share of SearchLeaderboard
Compare the independent and private schools New Zealand families consider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saint Kentigern, ACG, St Cuthbert's College. The figures are in the table below the chart.
View monthly share of search table
| Month | Saint Kentigern | ACG | St Cuthbert's College |
|---|---|---|---|
| Oct 2025 | 50.2% | 44.8% | 5% |
| Nov 2025 | 53.8% | 40.9% | 5.3% |
| Dec 2025 | 50.6% | 42.5% | 6.9% |
| Jan 2026 | 45.2% | 48.4% | 6.4% |
| Feb 2026 | 53.7% | 41.5% | 4.8% |
| Mar 2026 | 52.6% | 41.7% | 5.7% |
| Apr 2026 | 49.1% | 45% | 5.9% |
| May 2026 | 57.2% | 36.8% | 6% |
| Jun 2026 | 56.2% | 36.2% | 7.6% |
| Jul 2026 | 48% | 46% | 6% |
| Aug 2026 | 54.3% | 41.8% | 3.9% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 26.6K | +107.7% | +6.3 points | |
| 2, held 2nd | 41.8% | 20.5K | +66.8% | -4.2 points | |
| 3, held 3rd | 3.9% | 1.9K | +18.8% | -2.1 points |
54.3%
held 1st · 26.6K estimated branded searches · +107.7% vs prior month · +6.3 points
2.
ACG41.8%
held 2nd · 20.5K estimated branded searches · +66.8% vs prior month · -4.2 points
3.9%
held 3rd · 1.9K estimated branded searches · +18.8% vs prior month · -2.1 points
Compare search popularity between leading brands
Which brand is most popular in search among private and independent schools in New Zealand?
3 brands
In August 2026, Saint Kentigern was the most searched among private and independent schools in New Zealand, with an estimated 26.6K branded searches and 54.3% estimated Share of Search within this set. ACG is in 2nd place, 12.5 percentage points behind at 41.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Saint Kentigern | 50.2% → 54.3% | 57.2%May 2026 | 45.2%Jan 2026 | 1st |
| ACG | 44.8% → 41.8% | 48.4%Jan 2026 | 36.2%Jun 2026 | 2nd |
| St Cuthbert's College | 5% → 3.9% | 7.6%Jun 2026 | 3.9%Aug 2026 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Saint Kentigern’s estimated Share of Search among private and independent schools in New Zealand increased from 50.2% to 54.3%.
- Across the 11 months ending August 2026, ACG’s estimated Share of Search among private and independent schools in New Zealand decreased from 44.8% to 41.8%.
- Across the 11 months ending August 2026, St Cuthbert's College’s estimated Share of Search among private and independent schools in New Zealand decreased from 5% to 3.9%.
- Across the 11 months ending August 2026, Saint Kentigern’s estimated Share of Search among private and independent schools in New Zealand peaked at 57.2% in May 2026 and was lowest at 45.2% in January 2026.
- Across the 11 months ending August 2026, ACG’s estimated Share of Search among private and independent schools in New Zealand peaked at 48.4% in January 2026 and was lowest at 36.2% in June 2026.
- Across the 11 months ending August 2026, St Cuthbert's College’s estimated Share of Search among private and independent schools in New Zealand peaked at 7.6% in June 2026 and was lowest at 3.9% in August 2026.
How did search popularity change for New Zealand private and independent schools in August 2026?
3 changes
In August 2026, Saint Kentigern gained estimated Share of Search among private and independent schools in New Zealand, from 48% to 54.3%.
In August 2026, ACG lost estimated Share of Search among private and independent schools in New Zealand, from 46% to 41.8%.
In August 2026, St Cuthbert's College lost estimated Share of Search among private and independent schools in New Zealand, from 6% to 3.9%.
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.