ACG vs Saint Kentigern:Which is more popular by branded search in New Zealand?
In August 2026, Saint Kentigern had more branded searches than ACG among private and independent schools in New Zealand. Saint Kentigern was estimated to have 26.6K branded searches compared to ACG’s 20.5K, and held a 54.3% Share of Search versus ACG’s 41.8%.
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Which is more popular in search, ACG or Saint Kentigern?
Compare the independent and private schools New Zealand families consider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Saint Kentigern, ACG. The figures are in the table below the chart.
View monthly share of search table
| Month | Saint Kentigern | ACG | St Cuthbert's College |
|---|---|---|---|
| Oct 2025 | 50.2% | 44.8% | 5% |
| Nov 2025 | 53.8% | 40.9% | 5.3% |
| Dec 2025 | 50.6% | 42.5% | 6.9% |
| Jan 2026 | 45.2% | 48.4% | 6.4% |
| Feb 2026 | 53.7% | 41.5% | 4.8% |
| Mar 2026 | 52.6% | 41.7% | 5.7% |
| Apr 2026 | 49.1% | 45% | 5.9% |
| May 2026 | 57.2% | 36.8% | 6% |
| Jun 2026 | 56.2% | 36.2% | 7.6% |
| Jul 2026 | 48% | 46% | 6% |
| Aug 2026 | 54.3% | 41.8% | 3.9% |
| Sep 2026 | — | — | — |
How has the ACG and Saint Kentigern comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: ACG took it in January 2026, Saint Kentigern took it in February 2026.
- Across the 11 months ending August 2026, ACG’s estimated Share of Search among private and independent schools in New Zealand moved from 44.8% to 41.8%, and its estimated monthly branded searches moved from 17.2K to 20.5K.
- Across the 11 months ending August 2026, Saint Kentigern’s estimated Share of Search among private and independent schools in New Zealand moved from 50.2% to 54.3%, and its estimated monthly branded searches moved from 19.2K to 26.6K.
How did search popularity change for New Zealand private and independent schools in August 2026?
2 changes
In August 2026, Saint Kentigern gained estimated Share of Search among private and independent schools in New Zealand, from 48% to 54.3%.
In August 2026, ACG lost estimated Share of Search among private and independent schools in New Zealand, from 46% to 41.8%.
How each brand is measured
Brandwave collects information about searches that people make online using ACG’s and Saint Kentigern’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ACG
3 branded search terms
- acg parnell
- acg schools
- acg sunderland
Saint Kentigern
6 branded search terms
- saint kentigern
- saint kentigern near me
- saint kentigern new zealand
- saint kentigern nz
- saintkentigern
- saintkentigern com
Put your own brand in this comparison
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