How popular isACG in search?
In August 2026, there were an estimated 20.5K branded searches for ACG in New Zealand which is up 19.2% over the last 11 months. ACG holds 41.8% estimated Share of Search among New Zealand private and independent schools and is ranked 2nd of 3 competitors for search popularity.
Saint Kentigern54.3%
ACG41.8%
St Cuthbert's College3.9%
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Which private and independent schools compete with ACG?
Share of Search by month for Saint Kentigern, ACG, St Cuthbert's College. The figures are in the table below the chart.
View monthly share of search table
| Month | Saint Kentigern | ACG | St Cuthbert's College |
|---|---|---|---|
| Oct 2025 | 50.2% | 44.8% | 5% |
| Nov 2025 | 53.8% | 40.9% | 5.3% |
| Dec 2025 | 50.6% | 42.5% | 6.9% |
| Jan 2026 | 45.2% | 48.4% | 6.4% |
| Feb 2026 | 53.7% | 41.5% | 4.8% |
| Mar 2026 | 52.6% | 41.7% | 5.7% |
| Apr 2026 | 49.1% | 45% | 5.9% |
| May 2026 | 57.2% | 36.8% | 6% |
| Jun 2026 | 56.2% | 36.2% | 7.6% |
| Jul 2026 | 48% | 46% | 6% |
| Aug 2026 | 54.3% | 41.8% | 3.9% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.3% | 26.6K | +107.7% | +6.3 points | |
| 2, held 2nd | 41.8% | 20.5K | +66.8% | -4.2 points | |
| 3, held 3rd | 3.9% | 1.9K | +18.8% | -2.1 points |
54.3%
held 1st · 26.6K estimated branded searches · +107.7% vs prior month · +6.3 points
2.
ACG41.8%
held 2nd · 20.5K estimated branded searches · +66.8% vs prior month · -4.2 points
3.9%
held 3rd · 1.9K estimated branded searches · +18.8% vs prior month · -2.1 points
Compare search popularity between ACG and its closest rivals
How has branded search demand for ACG changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for ACG in New Zealand rose from 17.2K to 20.5K.
- Across the 11 months ending August 2026, ACG’s estimated Share of Search among private and independent schools in New Zealand decreased from 44.8% to 41.8%.
- Across the 11 months ending August 2026, ACG’s estimated Share of Search among private and independent schools in New Zealand peaked at 48.4% in January 2026 and was lowest at 36.2% in June 2026.
How did search popularity change for New Zealand private and independent schools in August 2026?
3 changes
In August 2026, Saint Kentigern gained estimated Share of Search among private and independent schools in New Zealand, from 48% to 54.3%.
In August 2026, ACG lost estimated Share of Search among private and independent schools in New Zealand, from 46% to 41.8%.
In August 2026, St Cuthbert's College lost estimated Share of Search among private and independent schools in New Zealand, from 6% to 3.9%.
How is ACG measured?
Brandwave collects information about searches that people make online using ACG’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- acg parnell
- acg schools
- acg sunderland
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Is ACG your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.