ACG vs St Cuthbert's College:Which is more popular by branded search in New Zealand?
In August 2026, ACG had more branded searches than St Cuthbert's College among private and independent schools in New Zealand. ACG was estimated to have 20.5K branded searches compared to St Cuthbert's College’s 1.9K, and held a 41.8% Share of Search versus St Cuthbert's College’s 3.9%.
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Which is more popular in search, ACG or St Cuthbert's College?
Compare the independent and private schools New Zealand families consider. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ACG, St Cuthbert's College. The figures are in the table below the chart.
View monthly share of search table
| Month | Saint Kentigern | ACG | St Cuthbert's College |
|---|---|---|---|
| Oct 2025 | 50.2% | 44.8% | 5% |
| Nov 2025 | 53.8% | 40.9% | 5.3% |
| Dec 2025 | 50.6% | 42.5% | 6.9% |
| Jan 2026 | 45.2% | 48.4% | 6.4% |
| Feb 2026 | 53.7% | 41.5% | 4.8% |
| Mar 2026 | 52.6% | 41.7% | 5.7% |
| Apr 2026 | 49.1% | 45% | 5.9% |
| May 2026 | 57.2% | 36.8% | 6% |
| Jun 2026 | 56.2% | 36.2% | 7.6% |
| Jul 2026 | 48% | 46% | 6% |
| Aug 2026 | 54.3% | 41.8% | 3.9% |
| Sep 2026 | — | — | — |
How has the ACG and St Cuthbert's College comparison changed over the last 12 months?
3 findings
- ACG was ahead of St Cuthbert's College in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ACG’s estimated Share of Search among private and independent schools in New Zealand moved from 44.8% to 41.8%, and its estimated monthly branded searches moved from 17.2K to 20.5K.
- Across the 11 months ending August 2026, St Cuthbert's College’s estimated Share of Search among private and independent schools in New Zealand moved from 5% to 3.9%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for New Zealand private and independent schools in August 2026?
2 changes
In August 2026, ACG lost estimated Share of Search among private and independent schools in New Zealand, from 46% to 41.8%.
In August 2026, St Cuthbert's College lost estimated Share of Search among private and independent schools in New Zealand, from 6% to 3.9%.
How each brand is measured
Brandwave collects information about searches that people make online using ACG’s and St Cuthbert's College’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ACG
3 branded search terms
- acg parnell
- acg schools
- acg sunderland
St Cuthbert's College
1 branded search term
- st cuthberts
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