Bustle vs Square:Which is more popular?
In September 2026, Bustle had more branded searches than Square among POS systems in New Zealand. Bustle had about 1,890 branded searches, while Square had 870. Bustle made up 25.7% of all POS system searches we track, and Square accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about POS systems, Bustle appeared in two of the five answers and Square in one. Bustle was mentioned before Square in every answer that named either.
Who do people search for more?
Bustle, about 2 searches for every 1 for Square
Who does AI mention more?
Bustle, mentioned in 2 of 5 answers, Square in 1
Who does AI recommend more?
Bustle, named ahead of Square in 2 of 2 answers
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Top POS systems in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bustle was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Square was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bustle was listed before Square in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Lightspeed1st
Shopify POS2nd
Hike POS3rd- Bustle4th
Square5th- Kounta5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lightspeed4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Shopify POS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Hike POS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bustle2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Square1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kounta1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about POS systems
5 answers
Asked ChatGPT
“Which POS system should I use in New Zealand?”
Asked ChatGPT
“What are the best POS systems in New Zealand?”
Asked ChatGPT
“What's the best POS system in New Zealand for retail store?”
Searched Google, AI Overview
“pos systems nz”
Searched Google, AI Overview
“point of sale system”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Bustle or Square more popular in search?
This chart shows how often people search Google for Bustle and Square by name. Each line represents a brand's share of searches for all six POS systems we track, month by month, from searches in New Zealand.
Share of searches by month for Bustle, Square. The figures are in the table below the chart.
View monthly share of searches table
| Month | Lightspeed | Bustle | Square | Kounta | Shopify POS | Hike POS |
|---|---|---|---|---|---|---|
| Oct 2025 | 55.3% | 27.5% | 6.7% | 4.7% | 5.4% | 0.35% |
| Nov 2025 | 49.7% | 32.9% | 6.5% | 4.7% | 5.8% | 0.35% |
| Dec 2025 | 47.2% | 33.9% | 6.3% | 5.8% | 6.5% | 0.29% |
| Jan 2026 | 48.8% | 29.8% | 8.6% | 4.6% | 7.9% | 0.27% |
| Feb 2026 | 49.4% | 27.9% | 9.7% | 3.6% | 8.9% | 0.51% |
| Mar 2026 | 51.5% | 25% | 10.1% | 3.6% | 9.5% | 0.32% |
| Apr 2026 | 56.3% | 21.7% | 10.9% | 3.9% | 6.7% | 0.46% |
| May 2026 | 51.2% | 22.1% | 14.3% | 3.9% | 8.1% | 0.35% |
| Jun 2026 | 52.9% | 19.1% | 16.2% | 4.9% | 6.6% | 0.36% |
| Jul 2026 | 53.3% | 20.4% | 14.9% | 4.7% | 6.2% | 0.55% |
| Aug 2026 | 53% | 24% | 13.5% | 4.5% | 4.3% | 0.68% |
| Sep 2026 | 53.1% | 25.7% | 11.8% | 4.5% | 3.9% | 0.95% |
How has the Bustle and Square comparison changed over the last 12 months?
3 findings
- Bustle was ahead of Square in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bustle’s share of searches among POS systems in New Zealand moved from 27.5% to 25.7%, and its estimated monthly branded searches moved from 2.3K to 1.9K.
- Across the 12 months ending September 2026, Square’s share of searches among POS systems in New Zealand moved from 6.7% to 11.8%, and its estimated monthly branded searches moved from 570 to 870.
How did search popularity change for New Zealand POS systems in September 2026?
2 changes
In September 2026, Bustle gained share of searches among POS systems in New Zealand, from 24% to 25.7%.
In September 2026, Square lost share of searches among POS systems in New Zealand, from 13.5% to 11.8%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Bustle’s and Square’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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