Brandwave

How popular isBustle in search?

In August 2026, there were an estimated 1.8K branded searches for Bustle in New Zealand which is down 24.4% over the last 11 months. Bustle holds 3% estimated Share of Search among New Zealand POS systems and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Square88.6%
  2. Lightspeed7%
  3. Bustle3%
  4. Shopify POS0.69%
  5. Kounta0.58%
  6. Hike POS0.09%
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Which POS systems compete with Bustle?

Bustle against POS systems in New Zealand, by month

Share of Search by month for Square, Lightspeed, Bustle. The figures are in the table below the chart.

View monthly share of search table
MonthSquareLightspeedBustleShopify POSKountaHike POS
Oct 202583.4%9.9%4.7%1.1%0.82%0.08%
Nov 202583.6%8.8%5.6%1.1%0.82%0.08%
Dec 202586.2%7.1%4.8%1.1%0.85%0.04%
Jan 202685.8%7.6%4.5%1.3%0.72%0.04%
Feb 202685.1%8.2%4.4%1.6%0.57%0.1%
Mar 202685.6%8.3%3.8%1.6%0.57%0.07%
Apr 202684%10.1%3.7%1.3%0.69%0.1%
May 202684.8%9.1%3.8%1.6%0.69%0.06%
Jun 202685.7%9%3.2%1.2%0.83%0.08%
Jul 202686.9%8.2%3%1.1%0.71%0.1%
Aug 202688.6%7%3%0.69%0.58%0.09%
Sep 2026——————

  1. 1.Square

    88.6%

    held 1st · 51.6K estimated branded searches · +19.7% vs prior month · +1.7 points

  2. 2.Lightspeed

    7%

    held 2nd · 4.1K estimated branded searches · -0.24% vs prior month · -1.2 points

  3. 3.Bustle

    3%

    held 3rd · 1.8K estimated branded searches · +19.6% vs prior month · +0.1 points

  4. 4.Shopify POS

    0.69%

    held 4th · 400 estimated branded searches · -25.9% vs prior month · -0.4 points

  5. 5.Kounta

    0.58%

    held 5th · 340 estimated branded searches · -2.9% vs prior month · -0.1 points

  6. 6.Hike POS

    0.09%

    held 6th · 50 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Bustle and its closest rivals

How has branded search demand for Bustle changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Bustle in New Zealand fell from 2.3K to 1.8K.
  • Across the 11 months ending August 2026, Bustle’s estimated Share of Search among POS systems in New Zealand decreased from 4.7% to 3%.
  • Across the 11 months ending August 2026, Bustle’s estimated Share of Search among POS systems in New Zealand peaked at 5.6% in November 2025 and was lowest at 3% in July 2026.

How did search popularity change for New Zealand POS systems in August 2026?

  1. In August 2026, Square gained estimated Share of Search among POS systems in New Zealand, from 86.9% to 88.6%.

  2. In August 2026, Lightspeed lost estimated Share of Search among POS systems in New Zealand, from 8.2% to 7%.

  3. Shopify POS’s estimated Share of Search among POS systems in New Zealand has lost ground for 3 months in a row, from 1.6% to 0.69% in August 2026.

  4. Estimated monthly branded searches for Hike POS in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

  5. Estimated monthly branded searches for Bustle in New Zealand fell 24.4% over 11 measured months, from 2.3K to 1.8K in August 2026.

  6. Estimated monthly branded searches for Kounta in New Zealand fell 17.1% over 11 measured months, from 410 to 340 in August 2026.

How is Bustle measured?

Brandwave collects information about searches that people make online using Bustle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • bustle pos
  • bustle pos system
  • posboss

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How the Brand Demand Index is measured

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