Brandwave

SO Fitness vs Studio Pilates International:Which is more popular?

In September 2026, SO Fitness had more branded searches than Studio Pilates International among pilates studio chains in New Zealand. SO Fitness had about 880 branded searches, while Studio Pilates International had 170. SO Fitness made up 14.1% of all pilates studio chain searches we track, and Studio Pilates International accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about pilates studio chains, Studio Pilates International appeared in all three answers and SO Fitness in none.

Among pilates studio chains in New Zealand in September 2026

Who do people search for more?

SO Fitness, about 5 searches for every 1 for Studio Pilates International

SO Fitness 880 searchesStudio Pilates International 170 searches

Who does AI mention more?

Studio Pilates International, mentioned in every answer we collected

Studio Pilates International in 3 of 3SO Fitness in 0 of 3

Who does AI recommend more?

Studio Pilates International, the only one of the two named

Studio Pilates International first in 3SO Fitness never named

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Top pilates studio chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Studio Pilates International appeared in all three answers. SO Fitness did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Reform Fitness1st
  2. Studio Pilates International2nd
  3. STRONG Pilates3rd
  4. KX Pilates4th
  5. Body in Motion–
  6. SO Fitness–
  7. Aligne Studio–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about pilates studio chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is SO Fitness or Studio Pilates International more popular in search?

This chart shows how often people search Google for SO Fitness and Studio Pilates International by name. Each line represents a brand's share of searches for all seven pilates studio chains we track, month by month, from searches in New Zealand.

SO Fitness and Studio Pilates International among pilates studio chains in New Zealand, by month

Share of searches by month for SO Fitness, Studio Pilates International. The figures are in the table below the chart.

View monthly share of searches table
MonthReform FitnessBody in MotionSO FitnessSTRONG PilatesAligne StudioKX PilatesStudio Pilates International
Oct 202523.2%21.5%19.7%24.3%0.76%7.3%3.2%
Nov 202525.5%23.5%20.1%20.1%0.77%6%4%
Dec 202531.5%21.7%18.6%18.6%0.56%5.9%3.2%
Jan 202624.4%19.8%22%22%0.69%6.6%4.4%
Feb 202624%18.3%25.6%20.8%0.8%6.3%4.2%
Mar 202625.1%24.7%21.9%17.8%2.3%5.3%2.9%
Apr 202627.2%20.1%17.2%17.2%7.8%7.8%2.8%
May 202625.6%19.3%16.6%12.8%11.2%11.2%3.3%
Jun 202623.3%24.8%17.8%13.7%9.9%8.1%2.3%
Jul 202626.8%21.5%19%14.6%8.6%7%2.5%
Aug 202624%22.3%14.6%19%10.5%7%2.5%
Sep 202627%24.2%14.1%14.1%11.6%6.3%2.7%

How has the SO Fitness and Studio Pilates International comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand pilates studio chains in September 2026?

2 changes

  1. In September 2026, SO Fitness lost share of searches among pilates studio chains in New Zealand, from 14.6% to 14.1%.

  2. Estimated monthly branded searches for Studio Pilates International in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using SO Fitness’ and Studio Pilates International’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SO Fitness

1 branded search term

  • so fitness

Studio Pilates International

1 branded search term

  • studio pilates international

How the Brand Demand Index is measured

Other head-to-heads among pilates studio chains

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