Brandwave

Pickleball brands in New Zealand:Which brands are most popular in search?

In August 2026, JOOLA was the most searched among pickleball brands in New Zealand, with an estimated 410 branded searches and 41% estimated Share of Search within this set.

Share of Search, August 2026
  1. JOOLA41%
  2. Selkirk28%
  3. Six Zero21%
  4. Franklin9%
  5. Onix1%

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Share of SearchLeaderboard

Compare the pickleball paddle and ball brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among pickleball brands in New Zealand, by month

Share of Search by month for JOOLA, Selkirk, Six Zero, Franklin. The figures are in the table below the chart.

View monthly share of search table
MonthJOOLASelkirkSix ZeroFranklinOnix
Oct 202537.5%21.9%21.9%15.6%3.1%
Nov 202537.8%13.5%29.7%13.5%5.4%
Dec 202530.3%24.2%21.2%21.2%3%
Jan 202638.6%29.5%15.9%13.6%2.3%
Feb 202639.6%33.3%14.6%10.4%2.1%
Mar 202649.2%25.4%15.3%8.5%1.7%
Apr 202653.7%23.2%13.4%7.3%2.4%
May 202639.5%28.9%11.8%18.4%1.3%
Jun 202626.7%30%28.9%12.2%2.2%
Jul 202629.5%29.5%26.9%12.8%1.3%
Aug 202641%28%21%9%1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.JOOLA

    41%

    held 1st · 410 estimated branded searches · +78.3% vs prior month · +11.5 points

  2. 2.Selkirk

    28%

    held 2nd · 280 estimated branded searches · +21.7% vs prior month · -1.5 points

  3. 3.Six Zero

    21%

    held 3rd · 210 estimated branded searches · 0% vs prior month · -5.9 points

  4. 4.Franklin

    9%

    held 4th · 90 estimated branded searches · -10% vs prior month · -3.8 points

  5. 5.Onix

    1%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among pickleball brands in New Zealand?

In August 2026, JOOLA was the most searched among pickleball brands in New Zealand, with an estimated 410 branded searches and 41% estimated Share of Search within this set. Selkirk is in 2nd place, 13 percentage points behind at 28% Share of Search.

New Zealand pickleball brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JOOLA37.5% → 41%53.7%Apr 202626.7%Jun 20261st
Selkirk21.9% → 28%33.3%Feb 202613.5%Nov 20252nd
Six Zero21.9% → 21%29.7%Nov 202511.8%May 20263rd
Franklin15.6% → 9%21.2%Dec 20257.3%Apr 20264th
Onix3.1% → 1%5.4%Nov 20251%Aug 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball brands in New Zealand increased from 37.5% to 41%.
  • Across the 11 months ending August 2026, Selkirk’s estimated Share of Search among pickleball brands in New Zealand increased from 21.9% to 28%.
  • Across the 11 months ending August 2026, Six Zero’s estimated Share of Search among pickleball brands in New Zealand decreased from 21.9% to 21%.
  • Across the 11 months ending August 2026, Franklin’s estimated Share of Search among pickleball brands in New Zealand decreased from 15.6% to 9%.
  • Across the 11 months ending August 2026, Onix’s estimated Share of Search among pickleball brands in New Zealand decreased from 3.1% to 1%.
  • Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball brands in New Zealand peaked at 53.7% in April 2026 and was lowest at 26.7% in June 2026.
  • Across the 11 months ending August 2026, Selkirk’s estimated Share of Search among pickleball brands in New Zealand peaked at 33.3% in February 2026 and was lowest at 13.5% in November 2025.
  • Across the 11 months ending August 2026, Six Zero’s estimated Share of Search among pickleball brands in New Zealand peaked at 29.7% in November 2025 and was lowest at 11.8% in May 2026.
  • Across the 11 months ending August 2026, Franklin’s estimated Share of Search among pickleball brands in New Zealand peaked at 21.2% in December 2025 and was lowest at 7.3% in April 2026.
  • Across the 11 months ending August 2026, Onix’s estimated Share of Search among pickleball brands in New Zealand peaked at 5.4% in November 2025 and was lowest at 1% in August 2026.

How did search popularity change for New Zealand pickleball brands in August 2026?

  1. In August 2026, JOOLA gained estimated Share of Search among pickleball brands in New Zealand, from 29.5% to 41%.

  2. In August 2026, Six Zero lost estimated Share of Search among pickleball brands in New Zealand, from 26.9% to 21%.

  3. In August 2026, Franklin lost estimated Share of Search among pickleball brands in New Zealand, from 12.8% to 9%.

  4. In August 2026, Selkirk lost estimated Share of Search among pickleball brands in New Zealand, from 29.5% to 28%.

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