Brandwave

How popular isJOOLA in search?

In August 2026, there were an estimated 410 branded searches for JOOLA in New Zealand which is up 241.7% over the last 11 months. JOOLA holds 41% estimated Share of Search among New Zealand pickleball brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. JOOLA41%
  2. Selkirk28%
  3. Six Zero21%
  4. Franklin9%
  5. Onix1%
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Which pickleball brands compete with JOOLA?

JOOLA against pickleball brands in New Zealand, by month

Share of Search by month for JOOLA, Selkirk, Six Zero, Franklin. The figures are in the table below the chart.

View monthly share of search table
MonthJOOLASelkirkSix ZeroFranklinOnix
Oct 202537.5%21.9%21.9%15.6%3.1%
Nov 202537.8%13.5%29.7%13.5%5.4%
Dec 202530.3%24.2%21.2%21.2%3%
Jan 202638.6%29.5%15.9%13.6%2.3%
Feb 202639.6%33.3%14.6%10.4%2.1%
Mar 202649.2%25.4%15.3%8.5%1.7%
Apr 202653.7%23.2%13.4%7.3%2.4%
May 202639.5%28.9%11.8%18.4%1.3%
Jun 202626.7%30%28.9%12.2%2.2%
Jul 202629.5%29.5%26.9%12.8%1.3%
Aug 202641%28%21%9%1%
Sep 2026—————

  1. 1.JOOLA

    41%

    held 1st · 410 estimated branded searches · +78.3% vs prior month · +11.5 points

  2. 2.Selkirk

    28%

    held 2nd · 280 estimated branded searches · +21.7% vs prior month · -1.5 points

  3. 3.Six Zero

    21%

    held 3rd · 210 estimated branded searches · 0% vs prior month · -5.9 points

  4. 4.Franklin

    9%

    held 4th · 90 estimated branded searches · -10% vs prior month · -3.8 points

  5. 5.Onix

    1%

    held 5th · 10 estimated branded searches · 0% vs prior month · -0.3 points

Compare search popularity between JOOLA and its closest rivals

How has branded search demand for JOOLA changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JOOLA in New Zealand rose from 120 to 410.
  • Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball brands in New Zealand increased from 37.5% to 41%.
  • Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball brands in New Zealand peaked at 53.7% in April 2026 and was lowest at 26.7% in June 2026.

How did search popularity change for New Zealand pickleball brands in August 2026?

  1. In August 2026, JOOLA gained estimated Share of Search among pickleball brands in New Zealand, from 29.5% to 41%.

  2. In August 2026, Six Zero lost estimated Share of Search among pickleball brands in New Zealand, from 26.9% to 21%.

  3. In August 2026, Franklin lost estimated Share of Search among pickleball brands in New Zealand, from 12.8% to 9%.

  4. In August 2026, Selkirk lost estimated Share of Search among pickleball brands in New Zealand, from 29.5% to 28%.

How is JOOLA measured?

Brandwave collects information about searches that people make online using JOOLA’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • joola pickleball
  • joola pickleball balls
  • joola pickleball paddles

Do you work for JOOLA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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