Franklin vs JOOLA:Which is more popular by branded search in New Zealand?
In August 2026, JOOLA had more branded searches than Franklin among pickleball brands in New Zealand. JOOLA was estimated to have 410 branded searches compared to Franklin’s 90, and held a 41% Share of Search versus Franklin’s 9%.
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Which is more popular in search, Franklin or JOOLA?
Compare the pickleball paddle and ball brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JOOLA, Franklin. The figures are in the table below the chart.
View monthly share of search table
| Month | JOOLA | Selkirk | Six Zero | Franklin | Onix |
|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 21.9% | 21.9% | 15.6% | 3.1% |
| Nov 2025 | 37.8% | 13.5% | 29.7% | 13.5% | 5.4% |
| Dec 2025 | 30.3% | 24.2% | 21.2% | 21.2% | 3% |
| Jan 2026 | 38.6% | 29.5% | 15.9% | 13.6% | 2.3% |
| Feb 2026 | 39.6% | 33.3% | 14.6% | 10.4% | 2.1% |
| Mar 2026 | 49.2% | 25.4% | 15.3% | 8.5% | 1.7% |
| Apr 2026 | 53.7% | 23.2% | 13.4% | 7.3% | 2.4% |
| May 2026 | 39.5% | 28.9% | 11.8% | 18.4% | 1.3% |
| Jun 2026 | 26.7% | 30% | 28.9% | 12.2% | 2.2% |
| Jul 2026 | 29.5% | 29.5% | 26.9% | 12.8% | 1.3% |
| Aug 2026 | 41% | 28% | 21% | 9% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Franklin and JOOLA comparison changed over the last 12 months?
3 findings
- JOOLA was ahead of Franklin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Franklin’s estimated Share of Search among pickleball brands in New Zealand moved from 15.6% to 9%, and its estimated monthly branded searches moved from 50 to 90.
- Across the 11 months ending August 2026, JOOLA’s estimated Share of Search among pickleball brands in New Zealand moved from 37.5% to 41%, and its estimated monthly branded searches moved from 120 to 410.
How did search popularity change for New Zealand pickleball brands in August 2026?
2 changes
In August 2026, JOOLA gained estimated Share of Search among pickleball brands in New Zealand, from 29.5% to 41%.
In August 2026, Franklin lost estimated Share of Search among pickleball brands in New Zealand, from 12.8% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using Franklin’s and JOOLA’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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