Selkirk vs Six Zero:Which is more popular by branded search in New Zealand?
In August 2026, Selkirk had more branded searches than Six Zero among pickleball brands in New Zealand. Selkirk was estimated to have 280 branded searches compared to Six Zero’s 210, and held a 28% Share of Search versus Six Zero’s 21%.
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Which is more popular in search, Selkirk or Six Zero?
Compare the pickleball paddle and ball brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Selkirk, Six Zero. The figures are in the table below the chart.
View monthly share of search table
| Month | JOOLA | Selkirk | Six Zero | Franklin | Onix |
|---|---|---|---|---|---|
| Oct 2025 | 37.5% | 21.9% | 21.9% | 15.6% | 3.1% |
| Nov 2025 | 37.8% | 13.5% | 29.7% | 13.5% | 5.4% |
| Dec 2025 | 30.3% | 24.2% | 21.2% | 21.2% | 3% |
| Jan 2026 | 38.6% | 29.5% | 15.9% | 13.6% | 2.3% |
| Feb 2026 | 39.6% | 33.3% | 14.6% | 10.4% | 2.1% |
| Mar 2026 | 49.2% | 25.4% | 15.3% | 8.5% | 1.7% |
| Apr 2026 | 53.7% | 23.2% | 13.4% | 7.3% | 2.4% |
| May 2026 | 39.5% | 28.9% | 11.8% | 18.4% | 1.3% |
| Jun 2026 | 26.7% | 30% | 28.9% | 12.2% | 2.2% |
| Jul 2026 | 29.5% | 29.5% | 26.9% | 12.8% | 1.3% |
| Aug 2026 | 41% | 28% | 21% | 9% | 1% |
| Sep 2026 | — | — | — | — | — |
How has the Selkirk and Six Zero comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Selkirk took it in December 2025.
- Across the 11 months ending August 2026, Selkirk’s estimated Share of Search among pickleball brands in New Zealand moved from 21.9% to 28%, and its estimated monthly branded searches moved from 70 to 280.
- Across the 11 months ending August 2026, Six Zero’s estimated Share of Search among pickleball brands in New Zealand moved from 21.9% to 21%, and its estimated monthly branded searches moved from 70 to 210.
How did search popularity change for New Zealand pickleball brands in August 2026?
2 changes
In August 2026, Six Zero lost estimated Share of Search among pickleball brands in New Zealand, from 26.9% to 21%.
In August 2026, Selkirk lost estimated Share of Search among pickleball brands in New Zealand, from 29.5% to 28%.
How each brand is measured
Brandwave collects information about searches that people make online using Selkirk’s and Six Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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