Brandwave

Palmerston north optometrists in New Zealand:Which brands are most popular in search?

In August 2026, Specsavers was the most searched among palmerston north optometrists in New Zealand, with an estimated 97K branded searches and 71.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Specsavers71.3%
  2. OPSM22.5%
  3. Oscar Wylee4.9%
  4. Naylor Palmer0.63%
  5. Eyes on Broadway0.54%
  6. Visique Eye Spy0.1%

Follow palmerston north optometrists and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare Palmerston North optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among palmerston north optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Oscar Wylee. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMOscar WyleeNaylor PalmerEyes on BroadwayVisique Eye Spy
Oct 202573.1%21.1%4.4%0.75%0.54%0.16%
Nov 202572.3%22.6%3.9%0.53%0.5%0.2%
Dec 202570.8%23.8%3.9%0.67%0.56%0.18%
Jan 202673.4%21.3%4.1%0.53%0.47%0.12%
Feb 202673.8%20.4%4.6%0.62%0.51%0.13%
Mar 202674.5%20.2%4.1%0.62%0.54%0.12%
Apr 202675.2%19.7%3.9%0.59%0.48%0.08%
May 202674.1%20.6%4%0.63%0.46%0.15%
Jun 202671.4%22.6%4.5%0.82%0.6%0.14%
Jul 202671.2%23.1%4.5%0.6%0.53%0.13%
Aug 202671.3%22.5%4.9%0.63%0.54%0.1%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Specsavers

    71.3%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · +0.2 points

  2. 2.OPSM

    22.5%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.6 points

  3. 3.Oscar Wylee

    4.9%

    held 3rd · 6.6K estimated branded searches · +9.6% vs prior month · +0.4 points

  4. 4.Naylor Palmer

    0.63%

    held 4th · 860 estimated branded searches · +6.2% vs prior month · 0 points

  5. 5.Eyes on Broadway

    0.54%

    held 5th · 740 estimated branded searches · +4.2% vs prior month · 0 points

  6. 6.Visique Eye Spy

    0.1%

    held 6th · 130 estimated branded searches · -23.5% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among palmerston north optometrists in New Zealand?

In August 2026, Specsavers was the most searched among palmerston north optometrists in New Zealand, with an estimated 97K branded searches and 71.3% estimated Share of Search within this set. OPSM is in 2nd place, 48.8 percentage points behind at 22.5% Share of Search.

New Zealand palmerston north optometrists, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specsavers73.1% → 71.3%75.2%Apr 202670.8%Dec 20251st
OPSM21.1% → 22.5%23.8%Dec 202519.7%Apr 20262nd
Oscar Wylee4.4% → 4.9%4.9%Aug 20263.9%Apr 20263rd
Naylor Palmer0.75% → 0.63%0.82%Jun 20260.53%Nov 20254th
Eyes on Broadway0.54%0.6%Jun 20260.46%May 20265th
Visique Eye Spy0.16% → 0.1%0.2%Nov 20250.08%Apr 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among palmerston north optometrists in New Zealand decreased from 73.1% to 71.3%.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among palmerston north optometrists in New Zealand increased from 21.1% to 22.5%.
  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among palmerston north optometrists in New Zealand peaked at 75.2% in April 2026 and was lowest at 70.8% in December 2025.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among palmerston north optometrists in New Zealand peaked at 23.8% in December 2025 and was lowest at 19.7% in April 2026.
  • Across the 11 months ending August 2026, Oscar Wylee, Naylor Palmer, Eyes on Broadway and Visique Eye Spy held steady: their estimated Share of Search among palmerston north optometrists in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand palmerston north optometrists in August 2026?

  1. In August 2026, OPSM lost estimated Share of Search among palmerston north optometrists in New Zealand, from 23.1% to 22.5%.

  2. Oscar Wylee’s estimated Share of Search among palmerston north optometrists in New Zealand has gained ground for 3 months in a row, from 4% to 4.9% in August 2026.

  3. Estimated monthly branded searches for Visique Eye Spy in New Zealand fell 40.9% over 11 measured months, from 220 to 130 in August 2026.

  4. Estimated monthly branded searches for Naylor Palmer in New Zealand fell 14.9% over 11 measured months, from 1K to 860 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record