DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among orbital sander brands in New Zealand. DeWalt had about 5,710 branded searches, while Milwaukee had 2,950. DeWalt made up 19% of all orbital sander brand searches we track, and Milwaukee accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about orbital sander brands, DeWalt and Milwaukee each appeared in two of the five answers. DeWalt was mentioned before Milwaukee in two out of three answers that named either.
Who do people search for more?
DeWalt, about 94% more searches than Milwaukee
Who does AI mention more?
Both were mentioned in 2 of 5 answers.
Who does AI recommend more?
DeWalt, named ahead of Milwaukee in 2 of 3 answers
Follow DeWalt vs Milwaukee and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top orbital sander brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Milwaukee was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was listed before Milwaukee in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- DeWalt2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Festool2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about orbital sander brands
5 answers
Asked ChatGPT
“Which orbital sander brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best orbital sander brands in New Zealand?”
Asked ChatGPT
“What's the best orbital sander brand in New Zealand for wood sanding?”
Searched Google, AI Overview
“sander for wood”
Searched Google, AI Overview
“cordless orbital sander”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all six orbital sander brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Festool | Milwaukee | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 34.1% | 27.5% | 19.5% | 9.2% | 9.2% | 0.58% |
| Nov 2025 | 28% | 33.8% | 22.6% | 6.7% | 8.4% | 0.48% |
| Dec 2025 | 30.4% | 36.7% | 18.2% | 6.1% | 7.9% | 0.63% |
| Jan 2026 | 33.3% | 32.6% | 19.2% | 6.9% | 7.3% | 0.7% |
| Feb 2026 | 34.3% | 27.5% | 20% | 8.7% | 9.1% | 0.47% |
| Mar 2026 | 31.9% | 30% | 19.3% | 9.3% | 8.9% | 0.55% |
| Apr 2026 | 34.8% | 27.9% | 19.7% | 7.8% | 9.1% | 0.6% |
| May 2026 | 34.9% | 22.9% | 20.5% | 9.6% | 11.5% | 0.6% |
| Jun 2026 | 32.7% | 22.6% | 23% | 10% | 11.1% | 0.56% |
| Jul 2026 | 34.3% | 23.2% | 20.4% | 10.6% | 11% | 0.59% |
| Aug 2026 | 30.7% | 25.4% | 21.1% | 8.5% | 13.8% | 0.52% |
| Sep 2026 | 33.2% | 27.3% | 19% | 10.1% | 9.8% | 0.57% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among orbital sander brands in New Zealand moved from 19.5% to 19%, and its estimated monthly branded searches moved from 4.7K to 5.7K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among orbital sander brands in New Zealand moved from 9.2% to 9.8%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand orbital sander brands in September 2026?
3 changes
In September 2026, Festool overtook Milwaukee to rank 4th among orbital sander brands in New Zealand, with 10.1% of the searches.
In September 2026, Milwaukee lost share of searches among orbital sander brands in New Zealand, from 13.8% to 9.8%.
In September 2026, DeWalt lost share of searches among orbital sander brands in New Zealand, from 21.1% to 19%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among orbital sander brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.