Google Workspace vs Microsoft 365:Which is more popular?
In September 2026, Microsoft 365 had more branded searches than Google Workspace among office suites in New Zealand. Microsoft 365 had about 32,200 branded searches, while Google Workspace had 7,570. Microsoft 365 made up 72.1% of all office suite searches we track, and Google Workspace accounted for 17%. When we asked ChatGPT and Google AI Overviews about office suites, Google Workspace and Microsoft 365 each appeared in four of the five answers. Microsoft 365 was mentioned before Google Workspace in every answer.
Who do people search for more?
Microsoft 365, about 4 searches for every 1 for Google Workspace
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
Microsoft 365, named ahead of Google Workspace in every answer
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Top office suites in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Google Workspace and Microsoft 365 were each mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Microsoft 365 was listed before Google Workspace in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft 3654 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Workspace4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
LibreOffice4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
WPS Office2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zoho Workplace0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about office suites
5 answers
Asked ChatGPT
“Which office suite should I use in New Zealand?”
Asked ChatGPT
“What are the best office suites in New Zealand?”
Asked ChatGPT
“What's the best office suite in New Zealand for a small office?”
Searched Google, AI Overview
“best office suite”
Searched Google, AI Overview
“office productivity software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Google Workspace or Microsoft 365 more popular in search?
This chart shows how often people search Google for Google Workspace and Microsoft 365 by name. Each line represents a brand's share of searches for all five office suites we track, month by month, from searches in New Zealand.
Share of searches by month for Microsoft 365, Google Workspace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Microsoft 365 | Google Workspace | LibreOffice | WPS Office | Zoho Workplace |
|---|---|---|---|---|---|
| Oct 2025 | 79% | 12.6% | 6.9% | 1.3% | 0.13% |
| Nov 2025 | 79.5% | 12.7% | 6.3% | 1.4% | 0.08% |
| Dec 2025 | 72% | 17.5% | 8.5% | 1.9% | 0.1% |
| Jan 2026 | 74.8% | 16.5% | 7.4% | 1.2% | 0.13% |
| Feb 2026 | 70.1% | 23.5% | 5.4% | 0.88% | 0.13% |
| Mar 2026 | 80.9% | 11.7% | 6.3% | 1% | 0.15% |
| Apr 2026 | 77.1% | 14.7% | 6.8% | 1.3% | 0.15% |
| May 2026 | 77.5% | 14.6% | 6.7% | 1.1% | 0.18% |
| Jun 2026 | 74.9% | 16.3% | 7.7% | 1% | 0.12% |
| Jul 2026 | 76.3% | 15% | 7.6% | 1% | 0.14% |
| Aug 2026 | 73.9% | 14.9% | 9.7% | 1.3% | 0.09% |
| Sep 2026 | 72.1% | 17% | 9.5% | 1.3% | 0.11% |
How has the Google Workspace and Microsoft 365 comparison changed over the last 12 months?
3 findings
- Microsoft 365 was ahead of Google Workspace in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Workspace’s share of searches among office suites in New Zealand moved from 12.6% to 17%, and its estimated monthly branded searches moved from 6.9K to 7.6K.
- Across the 12 months ending September 2026, Microsoft 365’s share of searches among office suites in New Zealand moved from 79% to 72.1%, and its estimated monthly branded searches moved from 43.2K to 32.2K.
How did search popularity change for New Zealand office suites in September 2026?
2 changes
In September 2026, Google Workspace gained share of searches among office suites in New Zealand, from 14.9% to 17%.
In September 2026, Microsoft 365 lost share of searches among office suites in New Zealand, from 73.9% to 72.1%.
How are branded searches counted?
29 search terms
Brandwave collects information about searches that people make online using Google Workspace’s and Microsoft 365’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Workspace
17 branded search terms
- admin google workspace
- g suite
- g suite admin
- google g suite
- google workspace
- google workspace admin
- google workspace email
- google workspace individual
- google workspace marketplace
- google workspace office
- google workspace planner
- google workspace sheets
- google workspace spaces
- google workspace suite
- googleworkspace
- googleworkspace email
- googleworkspace office
Microsoft 365
12 branded search terms
- microsoft 365
- microsoft 365 business
- microsoft 365 email
- microsoft 365 office
- microsoft 365 personal
- microsoft 365 subscriptions
- microsoft 365 suite
- microsoft office
- microsoft office suite
- microsoft365
- microsoft365 email
- microsoft365 office
Other head-to-heads among office suites
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