Brandwave

New plymouth recruitment agencies in New Zealand:Which brands are most popular in search?

In August 2026, OneStaff was the most searched among new plymouth recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 55.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. OneStaff55.6%
  2. Adecco36.2%
  3. NZ Labour Hire5.7%
  4. Action Personnel1.4%
  5. Naki Labour Hire0.61%
  6. Recruitment 3600.39%
  7. Easy Jobs0%

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Share of SearchLeaderboard

Compare New Plymouth recruitment agencies using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among new plymouth recruitment agencies in New Zealand, by month

Share of Search by month for OneStaff, Adecco, NZ Labour Hire. The figures are in the table below the chart.

View monthly share of search table
MonthOneStaffAdeccoNZ Labour HireAction PersonnelNaki Labour HireRecruitment 360Easy Jobs
Oct 202560.1%32.1%5.4%1.7%0.45%0.2%0.05%
Nov 202559.7%32.6%5.4%1.5%0.51%0.2%0.05%
Dec 202558.7%34.4%4.9%1.4%0.32%0.19%0.06%
Jan 202657.1%34.5%5.3%2%0.79%0.25%0.05%
Feb 202659.4%32.8%5.5%1.3%0.66%0.2%0.05%
Mar 202655.1%36.8%5%1.7%1.1%0.38%0%
Apr 202655%36%6%1.8%0.84%0.34%0.06%
May 202656.2%33.2%7.8%1.6%0.81%0.33%0.05%
Jun 202656.7%33.2%7.7%1.5%0.62%0.24%0.05%
Jul 202655%37.3%5.5%1.3%0.43%0.32%0.05%
Aug 202655.6%36.2%5.7%1.4%0.61%0.39%0%
Sep 2026———————

This month’s ranking, August 2026

  1. 1.OneStaff

    55.6%

    held 1st · 10.1K estimated branded searches · -1.8% vs prior month · +0.6 points

  2. 2.Adecco

    36.2%

    held 2nd · 6.6K estimated branded searches · -5.7% vs prior month · -1.1 points

  3. 3.NZ Labour Hire

    5.7%

    held 3rd · 1K estimated branded searches · +0.97% vs prior month · +0.2 points

  4. 4.Action Personnel

    1.4%

    held 4th · 260 estimated branded searches · +4% vs prior month · +0.1 points

  5. 5.Naki Labour Hire

    0.61%

    held 5th · 110 estimated branded searches · +37.5% vs prior month · +0.2 points

  6. 6.Recruitment 360

    0.39%

    held 6th · 70 estimated branded searches · +16.7% vs prior month · +0.1 points

  7. 7.Easy Jobs

    0%

    held 7th · 0 estimated branded searches · -100% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among new plymouth recruitment agencies in New Zealand?

In August 2026, OneStaff was the most searched among new plymouth recruitment agencies in New Zealand, with an estimated 10.1K branded searches and 55.6% estimated Share of Search within this set. Adecco is in 2nd place, 19.4 percentage points behind at 36.2% Share of Search.

New Zealand new plymouth recruitment agencies, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
OneStaff60.1% → 55.6%60.1%Oct 202555%Apr 20261st
Adecco32.1% → 36.2%37.3%Jul 202632.1%Oct 20252nd
NZ Labour Hire5.4% → 5.7%7.8%May 20264.9%Dec 20253rd
Action Personnel1.7% → 1.4%2%Jan 20261.3%Feb 20264th
Naki Labour Hire0.45% → 0.61%1.1%Mar 20260.32%Dec 20255th
Recruitment 3600.2% → 0.39%0.39%Aug 20260.19%Dec 20256th
Easy Jobs0.05% → 0%0.06%Dec 20250%Mar 20267th

Each finding as a sentence

  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among new plymouth recruitment agencies in New Zealand decreased from 60.1% to 55.6%.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among new plymouth recruitment agencies in New Zealand increased from 32.1% to 36.2%.
  • Across the 11 months ending August 2026, OneStaff’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 60.1% in October 2025 and was lowest at 55% in April 2026.
  • Across the 11 months ending August 2026, Adecco’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 37.3% in July 2026 and was lowest at 32.1% in October 2025.
  • Across the 11 months ending August 2026, NZ Labour Hire’s estimated Share of Search among new plymouth recruitment agencies in New Zealand peaked at 7.8% in May 2026 and was lowest at 4.9% in December 2025.
  • Across the 11 months ending August 2026, NZ Labour Hire, Action Personnel, Naki Labour Hire, Recruitment 360 and Easy Jobs held steady: their estimated Share of Search among new plymouth recruitment agencies in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand new plymouth recruitment agencies in August 2026?

  1. In August 2026, OneStaff gained estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 55% to 55.6%.

  2. In August 2026, Adecco lost estimated Share of Search among new plymouth recruitment agencies in New Zealand, from 37.3% to 36.2%.

  3. Estimated monthly branded searches for Recruitment 360 in New Zealand rose 75% over 11 measured months, from 40 to 70 in August 2026.

  4. Estimated monthly branded searches for Naki Labour Hire in New Zealand rose 22.2% over 11 measured months, from 90 to 110 in August 2026.

  5. Estimated monthly branded searches for Easy Jobs in New Zealand fell 100% over 11 measured months, from 10 to 0 in August 2026.

  6. Estimated monthly branded searches for Action Personnel in New Zealand fell 21.2% over 11 measured months, from 330 to 260 in August 2026.

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