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Nelson optometrists in New Zealand:Which brands are most popular in search?

In August 2026, Specsavers was the most searched among nelson optometrists in New Zealand, with an estimated 97K branded searches and 73.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Specsavers73.4%
  2. OPSM23.2%
  3. Matthews Eyecare3.3%
  4. Harrington Eyecare0.17%

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Share of SearchLeaderboard

Compare Nelson optometrists using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among nelson optometrists in New Zealand, by month

Share of Search by month for Specsavers, OPSM, Matthews Eyecare. The figures are in the table below the chart.

View monthly share of search table
MonthSpecsaversOPSMMatthews EyecareHarrington Eyecare
Oct 202575.4%21.7%2.5%0.29%
Nov 202574.2%23.2%2.3%0.27%
Dec 202572.6%24.5%2.6%0.26%
Jan 202675.5%22%2.3%0.2%
Feb 202676.1%21%2.6%0.19%
Mar 202676.7%20.8%2.3%0.22%
Apr 202677.3%20.3%2.2%0.19%
May 202676.5%21.3%2.1%0.14%
Jun 202674%23.4%2.5%0.18%
Jul 202673.5%23.8%2.4%0.25%
Aug 202673.4%23.2%3.3%0.17%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Specsavers

    73.4%

    held 1st · 97K estimated branded searches · +1.3% vs prior month · -0.1 points

  2. 2.OPSM

    23.2%

    held 2nd · 30.6K estimated branded searches · -1.5% vs prior month · -0.7 points

  3. 3.Matthews Eyecare

    3.3%

    held 3rd · 4.3K estimated branded searches · +35.7% vs prior month · +0.8 points

  4. 4.Harrington Eyecare

    0.17%

    held 4th · 230 estimated branded searches · -28.1% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among nelson optometrists in New Zealand?

In August 2026, Specsavers was the most searched among nelson optometrists in New Zealand, with an estimated 97K branded searches and 73.4% estimated Share of Search within this set. OPSM is in 2nd place, 50.2 percentage points behind at 23.2% Share of Search.

New Zealand nelson optometrists, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Specsavers75.4% → 73.4%77.3%Apr 202672.6%Dec 20251st
OPSM21.7% → 23.2%24.5%Dec 202520.3%Apr 20262nd
Matthews Eyecare2.5% → 3.3%3.3%Aug 20262.1%May 20263rd
Harrington Eyecare0.29% → 0.17%0.29%Oct 20250.14%May 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among nelson optometrists in New Zealand decreased from 75.4% to 73.4%.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among nelson optometrists in New Zealand increased from 21.7% to 23.2%.
  • Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among nelson optometrists in New Zealand increased from 2.5% to 3.3%.
  • Across the 11 months ending August 2026, Specsavers’ estimated Share of Search among nelson optometrists in New Zealand peaked at 77.3% in April 2026 and was lowest at 72.6% in December 2025.
  • Across the 11 months ending August 2026, OPSM’s estimated Share of Search among nelson optometrists in New Zealand peaked at 24.5% in December 2025 and was lowest at 20.3% in April 2026.
  • Across the 11 months ending August 2026, Matthews Eyecare’s estimated Share of Search among nelson optometrists in New Zealand peaked at 3.3% in August 2026 and was lowest at 2.1% in May 2026.
  • Across the 11 months ending August 2026, Harrington Eyecare held steady: its estimated Share of Search among nelson optometrists in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand nelson optometrists in August 2026?

  1. In August 2026, Matthews Eyecare gained estimated Share of Search among nelson optometrists in New Zealand, from 2.4% to 3.3%.

  2. In August 2026, OPSM lost estimated Share of Search among nelson optometrists in New Zealand, from 23.8% to 23.2%.

  3. Specsavers’ estimated Share of Search among nelson optometrists in New Zealand has lost ground for 3 months in a row, from 76.5% to 73.4% in August 2026.

  4. Estimated monthly branded searches for Harrington Eyecare in New Zealand fell 39.5% over 11 measured months, from 380 to 230 in August 2026.

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