Nelson funeral directors in New Zealand:Which brands are most popular in search?
In August 2026, Shone & Shirley was the most searched among nelson funeral directors in New Zealand, with an estimated 900 branded searches and 76.3% estimated Share of Search within this set.
Shone & Shirley76.3%
Marsden House22.9%
Anisy's Tasman Funeral Home0.85%
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Share of SearchLeaderboard
Compare funeral directors serving Nelson, New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shone & Shirley, Marsden House. The figures are in the table below the chart.
View monthly share of search table
| Month | Shone & Shirley | Marsden House | Anisy's Tasman Funeral Home |
|---|---|---|---|
| Oct 2025 | 65.4% | 34% | 0.64% |
| Nov 2025 | 57.7% | 41.3% | 0.96% |
| Dec 2025 | 54% | 45.1% | 0.88% |
| Jan 2026 | 62.2% | 37% | 0.84% |
| Feb 2026 | 70.5% | 27.6% | 1.9% |
| Mar 2026 | 67.9% | 31.2% | 0.92% |
| Apr 2026 | 67.2% | 32.1% | 0.75% |
| May 2026 | 66.7% | 32.2% | 1.1% |
| Jun 2026 | 68.5% | 30.6% | 0.93% |
| Jul 2026 | 73.5% | 25.3% | 1.2% |
| Aug 2026 | 76.3% | 22.9% | 0.85% |
| Sep 2026 | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 76.3% | 900 | +47.5% | +2.8 points | |
| 2, held 2nd | 22.9% | 270 | +28.6% | -2.4 points | |
| 3, held 3rd | 0.85% | 10 | 0% | -0.4 points |
76.3%
held 1st · 900 estimated branded searches · +47.5% vs prior month · +2.8 points
22.9%
held 2nd · 270 estimated branded searches · +28.6% vs prior month · -2.4 points
0.85%
held 3rd · 10 estimated branded searches · 0% vs prior month · -0.4 points
Compare search popularity between leading brands
Which brand is most popular in search among nelson funeral directors in New Zealand?
3 brands
In August 2026, Shone & Shirley was the most searched among nelson funeral directors in New Zealand, with an estimated 900 branded searches and 76.3% estimated Share of Search within this set. Marsden House is in 2nd place, 53.4 percentage points behind at 22.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Shone & Shirley | 65.4% → 76.3% | 76.3%Aug 2026 | 54%Dec 2025 | 1st |
| Marsden House | 34% → 22.9% | 45.1%Dec 2025 | 22.9%Aug 2026 | 2nd |
| Anisy's Tasman Funeral Home | 0.64% → 0.85% | 1.9%Feb 2026 | 0.64%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand increased from 65.4% to 76.3%.
- Across the 11 months ending August 2026, Marsden House’s estimated Share of Search among nelson funeral directors in New Zealand decreased from 34% to 22.9%.
- Across the 11 months ending August 2026, Shone & Shirley’s estimated Share of Search among nelson funeral directors in New Zealand peaked at 76.3% in August 2026 and was lowest at 54% in December 2025.
- Across the 11 months ending August 2026, Marsden House’s estimated Share of Search among nelson funeral directors in New Zealand peaked at 45.1% in December 2025 and was lowest at 22.9% in August 2026.
- Across the 11 months ending August 2026, Anisy's Tasman Funeral Home’s estimated Share of Search among nelson funeral directors in New Zealand peaked at 1.9% in February 2026 and was lowest at 0.64% in October 2025.
- Across the 11 months ending August 2026, Anisy's Tasman Funeral Home held steady: its estimated Share of Search among nelson funeral directors in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand nelson funeral directors in August 2026?
2 changes
In August 2026, Shone & Shirley gained estimated Share of Search among nelson funeral directors in New Zealand, from 73.5% to 76.3%.
In August 2026, Marsden House lost estimated Share of Search among nelson funeral directors in New Zealand, from 25.3% to 22.9%.
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