Brandwave

Network storage brands in New Zealand:Which brands are most popular in search?

In August 2026, Synology was the most searched among network storage brands in New Zealand, with an estimated 1.7K branded searches and 54% estimated Share of Search within this set.

Share of Search, August 2026
  1. Synology54%
  2. UGREEN NASync28.6%
  3. QNAP12.9%
  4. TerraMaster2.3%
  5. WD My Cloud2.3%

Follow network storage brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the NAS and network storage brands New Zealand homes and offices back up to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among network storage brands in New Zealand, by month

Share of Search by month for Synology, UGREEN NASync, QNAP, TerraMaster, WD My Cloud. The figures are in the table below the chart.

View monthly share of search table
MonthSynologyUGREEN NASyncQNAPTerraMasterWD My Cloud
Oct 202554.7%21.1%17.8%1.8%4.7%
Nov 202552.2%26.3%15.5%3%3%
Dec 202550.5%27.1%16%3.4%3.1%
Jan 202651.9%23.2%16.1%3.5%5.2%
Feb 202657.2%21.9%15.6%1.9%3.3%
Mar 202653.8%23.9%16.6%2%3.7%
Apr 202657.5%22.9%14.3%2.2%3.2%
May 202659.1%22%14.6%1.8%2.4%
Jun 202660.4%19.8%14.4%2.3%3%
Jul 202657%20.6%17.5%2.4%2.4%
Aug 202654%28.6%12.9%2.3%2.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Synology

    54%

    held 1st · 1.7K estimated branded searches · +1.2% vs prior month · -3 points

  2. 2.UGREEN NASync

    28.6%

    held 2nd · 890 estimated branded searches · +48.3% vs prior month · +8 points

  3. 3.QNAP

    12.9%

    held 3rd · 400 estimated branded searches · -21.6% vs prior month · -4.7 points

  4. 4.TerraMaster

    2.3%

    held 4th · 70 estimated branded searches · 0% vs prior month · -0.2 points

  5. 5.WD My Cloud

    2.3%

    held 5th · 70 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among network storage brands in New Zealand?

In August 2026, Synology was the most searched among network storage brands in New Zealand, with an estimated 1.7K branded searches and 54% estimated Share of Search within this set. UGREEN NASync is in 2nd place, 25.4 percentage points behind at 28.6% Share of Search.

New Zealand network storage brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Synology54.7% → 54%60.4%Jun 202650.5%Dec 20251st
UGREEN NASync21.1% → 28.6%28.6%Aug 202619.8%Jun 20262nd
QNAP17.8% → 12.9%17.8%Oct 202512.9%Aug 20263rd
TerraMaster1.8% → 2.3%3.5%Jan 20261.8%Oct 20255th → 4th
WD My Cloud4.7% → 2.3%5.2%Jan 20262.3%Aug 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Synology’s estimated Share of Search among network storage brands in New Zealand decreased from 54.7% to 54%.
  • Across the 11 months ending August 2026, UGREEN NASync’s estimated Share of Search among network storage brands in New Zealand increased from 21.1% to 28.6%.
  • Across the 11 months ending August 2026, QNAP’s estimated Share of Search among network storage brands in New Zealand decreased from 17.8% to 12.9%.
  • Across the 11 months ending August 2026, WD My Cloud’s estimated Share of Search among network storage brands in New Zealand decreased from 4.7% to 2.3%.
  • Across the 11 months ending August 2026, Synology’s estimated Share of Search among network storage brands in New Zealand peaked at 60.4% in June 2026 and was lowest at 50.5% in December 2025.
  • Across the 11 months ending August 2026, UGREEN NASync’s estimated Share of Search among network storage brands in New Zealand peaked at 28.6% in August 2026 and was lowest at 19.8% in June 2026.
  • Across the 11 months ending August 2026, TerraMaster’s estimated Share of Search among network storage brands in New Zealand peaked at 3.5% in January 2026 and was lowest at 1.8% in October 2025.
  • Across the 11 months ending August 2026, WD My Cloud’s estimated Share of Search among network storage brands in New Zealand peaked at 5.2% in January 2026 and was lowest at 2.3% in August 2026.
  • Across the 11 months ending August 2026, TerraMaster rose from 5th to 4th among network storage brands in New Zealand.
  • Across the 11 months ending August 2026, WD My Cloud fell from 4th to 5th among network storage brands in New Zealand.

How did search popularity change for New Zealand network storage brands in August 2026?

  1. In August 2026, UGREEN NASync gained estimated Share of Search among network storage brands in New Zealand, from 20.6% to 28.6%.

  2. In August 2026, QNAP lost estimated Share of Search among network storage brands in New Zealand, from 17.5% to 12.9%.

  3. In August 2026, Synology lost estimated Share of Search among network storage brands in New Zealand, from 57% to 54%.

  4. Estimated monthly branded searches for TerraMaster in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.

  5. Estimated monthly branded searches for WD My Cloud in New Zealand fell 56.3% over 11 measured months, from 160 to 70 in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start your marketing record