How popular isSynology in search?
In August 2026, there were an estimated 1.7K branded searches for Synology in New Zealand which is down 10.2% over the last 11 months. Synology holds 54% estimated Share of Search among New Zealand network storage brands and is ranked 1st of 5 competitors for search popularity.
Synology54%
UGREEN NASync28.6%
QNAP12.9%
TerraMaster2.3%WD My Cloud2.3%
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Which network storage brands compete with Synology?
Share of Search by month for Synology, UGREEN NASync, QNAP, TerraMaster, WD My Cloud. The figures are in the table below the chart.
View monthly share of search table
| Month | Synology | UGREEN NASync | QNAP | TerraMaster | WD My Cloud |
|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 21.1% | 17.8% | 1.8% | 4.7% |
| Nov 2025 | 52.2% | 26.3% | 15.5% | 3% | 3% |
| Dec 2025 | 50.5% | 27.1% | 16% | 3.4% | 3.1% |
| Jan 2026 | 51.9% | 23.2% | 16.1% | 3.5% | 5.2% |
| Feb 2026 | 57.2% | 21.9% | 15.6% | 1.9% | 3.3% |
| Mar 2026 | 53.8% | 23.9% | 16.6% | 2% | 3.7% |
| Apr 2026 | 57.5% | 22.9% | 14.3% | 2.2% | 3.2% |
| May 2026 | 59.1% | 22% | 14.6% | 1.8% | 2.4% |
| Jun 2026 | 60.4% | 19.8% | 14.4% | 2.3% | 3% |
| Jul 2026 | 57% | 20.6% | 17.5% | 2.4% | 2.4% |
| Aug 2026 | 54% | 28.6% | 12.9% | 2.3% | 2.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54% | 1.7K | +1.2% | -3 points | |
| 2, held 2nd | 28.6% | 890 | +48.3% | +8 points | |
| 3, held 3rd | 12.9% | 400 | -21.6% | -4.7 points | |
| 4, held 4th | 2.3% | 70 | 0% | -0.2 points | |
| 5, held 5th | 2.3% | 70 | 0% | -0.2 points |
1.
Synology54%
held 1st · 1.7K estimated branded searches · +1.2% vs prior month · -3 points
28.6%
held 2nd · 890 estimated branded searches · +48.3% vs prior month · +8 points
3.
QNAP12.9%
held 3rd · 400 estimated branded searches · -21.6% vs prior month · -4.7 points
2.3%
held 4th · 70 estimated branded searches · 0% vs prior month · -0.2 points
2.3%
held 5th · 70 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Synology and its closest rivals
How has branded search demand for Synology changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Synology in New Zealand fell from 1.9K to 1.7K.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among network storage brands in New Zealand decreased from 54.7% to 54%.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among network storage brands in New Zealand peaked at 60.4% in June 2026 and was lowest at 50.5% in December 2025.
How did search popularity change for New Zealand network storage brands in August 2026?
5 changes
In August 2026, UGREEN NASync gained estimated Share of Search among network storage brands in New Zealand, from 20.6% to 28.6%.
In August 2026, QNAP lost estimated Share of Search among network storage brands in New Zealand, from 17.5% to 12.9%.
In August 2026, Synology lost estimated Share of Search among network storage brands in New Zealand, from 57% to 54%.
Estimated monthly branded searches for TerraMaster in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.
Estimated monthly branded searches for WD My Cloud in New Zealand fell 56.3% over 11 measured months, from 160 to 70 in August 2026.
How is Synology measured?
Brandwave collects information about searches that people make online using Synology’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- find my synology
- find nas synology
- find synology
- nas server synology
- nas synology
- synology
- synology assistant
- synology backup
- synology com
- synology diskstation
- synology drive
- synology ds923
- synology nas
- synology nas drive
- synology near me
- synology nz
- synology online
- synology quickconnect
- synology router
- synology surveillance station
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Is Synology your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.