Brandwave

How popular isQNAP in search?

In August 2026, there were an estimated 400 branded searches for QNAP in New Zealand which is down 34.4% over the last 11 months. QNAP holds 12.9% estimated Share of Search among New Zealand network storage brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Synology54%
  2. UGREEN NASync28.6%
  3. QNAP12.9%
  4. TerraMaster2.3%
  5. WD My Cloud2.3%
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Which network storage brands compete with QNAP?

QNAP against network storage brands in New Zealand, by month

Share of Search by month for Synology, UGREEN NASync, QNAP, TerraMaster, WD My Cloud. The figures are in the table below the chart.

View monthly share of search table
MonthSynologyUGREEN NASyncQNAPTerraMasterWD My Cloud
Oct 202554.7%21.1%17.8%1.8%4.7%
Nov 202552.2%26.3%15.5%3%3%
Dec 202550.5%27.1%16%3.4%3.1%
Jan 202651.9%23.2%16.1%3.5%5.2%
Feb 202657.2%21.9%15.6%1.9%3.3%
Mar 202653.8%23.9%16.6%2%3.7%
Apr 202657.5%22.9%14.3%2.2%3.2%
May 202659.1%22%14.6%1.8%2.4%
Jun 202660.4%19.8%14.4%2.3%3%
Jul 202657%20.6%17.5%2.4%2.4%
Aug 202654%28.6%12.9%2.3%2.3%
Sep 2026—————

  1. 1.Synology

    54%

    held 1st · 1.7K estimated branded searches · +1.2% vs prior month · -3 points

  2. 2.UGREEN NASync

    28.6%

    held 2nd · 890 estimated branded searches · +48.3% vs prior month · +8 points

  3. 3.QNAP

    12.9%

    held 3rd · 400 estimated branded searches · -21.6% vs prior month · -4.7 points

  4. 4.TerraMaster

    2.3%

    held 4th · 70 estimated branded searches · 0% vs prior month · -0.2 points

  5. 5.WD My Cloud

    2.3%

    held 5th · 70 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between QNAP and its closest rivals

How has branded search demand for QNAP changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for QNAP in New Zealand fell from 610 to 400.
  • Across the 11 months ending August 2026, QNAP’s estimated Share of Search among network storage brands in New Zealand decreased from 17.8% to 12.9%.

How did search popularity change for New Zealand network storage brands in August 2026?

  1. In August 2026, UGREEN NASync gained estimated Share of Search among network storage brands in New Zealand, from 20.6% to 28.6%.

  2. In August 2026, QNAP lost estimated Share of Search among network storage brands in New Zealand, from 17.5% to 12.9%.

  3. In August 2026, Synology lost estimated Share of Search among network storage brands in New Zealand, from 57% to 54%.

  4. Estimated monthly branded searches for TerraMaster in New Zealand rose 16.7% over 11 measured months, from 60 to 70 in August 2026.

  5. Estimated monthly branded searches for WD My Cloud in New Zealand fell 56.3% over 11 measured months, from 160 to 70 in August 2026.

How is QNAP measured?

Brandwave collects information about searches that people make online using QNAP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • qnap
  • qnap backup
  • qnap cloud
  • qnap com
  • qnap nas
  • qnap near me
  • qnap nz
  • qnap online
  • qnap ts 233
  • qnap ts 464

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How the Brand Demand Index is measured

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