QNAP vs Synology:Which is more popular by branded search in New Zealand?
In August 2026, Synology had more branded searches than QNAP among network storage brands in New Zealand. Synology was estimated to have 1.7K branded searches compared to QNAP’s 400, and held a 54% Share of Search versus QNAP’s 12.9%.
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Which is more popular in search, QNAP or Synology?
Compare the NAS and network storage brands New Zealand homes and offices back up to. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Synology, QNAP. The figures are in the table below the chart.
View monthly share of search table
| Month | Synology | UGREEN NASync | QNAP | TerraMaster | WD My Cloud |
|---|---|---|---|---|---|
| Oct 2025 | 54.7% | 21.1% | 17.8% | 1.8% | 4.7% |
| Nov 2025 | 52.2% | 26.3% | 15.5% | 3% | 3% |
| Dec 2025 | 50.5% | 27.1% | 16% | 3.4% | 3.1% |
| Jan 2026 | 51.9% | 23.2% | 16.1% | 3.5% | 5.2% |
| Feb 2026 | 57.2% | 21.9% | 15.6% | 1.9% | 3.3% |
| Mar 2026 | 53.8% | 23.9% | 16.6% | 2% | 3.7% |
| Apr 2026 | 57.5% | 22.9% | 14.3% | 2.2% | 3.2% |
| May 2026 | 59.1% | 22% | 14.6% | 1.8% | 2.4% |
| Jun 2026 | 60.4% | 19.8% | 14.4% | 2.3% | 3% |
| Jul 2026 | 57% | 20.6% | 17.5% | 2.4% | 2.4% |
| Aug 2026 | 54% | 28.6% | 12.9% | 2.3% | 2.3% |
| Sep 2026 | — | — | — | — | — |
How has the QNAP and Synology comparison changed over the last 12 months?
3 findings
- Synology was ahead of QNAP in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, QNAP’s estimated Share of Search among network storage brands in New Zealand moved from 17.8% to 12.9%, and its estimated monthly branded searches moved from 610 to 400.
- Across the 11 months ending August 2026, Synology’s estimated Share of Search among network storage brands in New Zealand moved from 54.7% to 54%, and its estimated monthly branded searches moved from 1.9K to 1.7K.
How did search popularity change for New Zealand network storage brands in August 2026?
2 changes
In August 2026, QNAP lost estimated Share of Search among network storage brands in New Zealand, from 17.5% to 12.9%.
In August 2026, Synology lost estimated Share of Search among network storage brands in New Zealand, from 57% to 54%.
How each brand is measured
Brandwave collects information about searches that people make online using QNAP’s and Synology’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
QNAP
10 branded search terms
- qnap
- qnap backup
- qnap cloud
- qnap com
- qnap nas
- qnap near me
- qnap nz
- qnap online
- qnap ts 233
- qnap ts 464
Synology
20 branded search terms
- find my synology
- find nas synology
- find synology
- nas server synology
- nas synology
- synology
- synology assistant
- synology backup
- synology com
- synology diskstation
- synology drive
- synology ds923
- synology nas
- synology nas drive
- synology near me
- synology nz
- synology online
- synology quickconnect
- synology router
- synology surveillance station
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.