Brandwave

Napier used car dealerships in New Zealand:Which brands are most popular in search?

In August 2026, Stephen Hill Motors was the most searched among napier used car dealerships in New Zealand, with an estimated 5.2K branded searches and 80.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Stephen Hill Motors80.1%
  2. Bayswater Vehicles13.5%
  3. Wayne Kirk Motor Group4.2%
  4. Allan Pike Cars1.2%
  5. Dave Panton Car Sales0.93%

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Share of SearchLeaderboard

Compare Napier used car dealerships using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among napier used car dealerships in New Zealand, by month

Share of Search by month for Stephen Hill Motors, Bayswater Vehicles, Wayne Kirk Motor Group. The figures are in the table below the chart.

View monthly share of search table
MonthStephen Hill MotorsBayswater VehiclesWayne Kirk Motor GroupAllan Pike CarsDave Panton Car Sales
Oct 202577.3%15.5%4.9%1.5%0.75%
Nov 202574.9%18.1%4.9%1.3%0.9%
Dec 202580.6%13.2%4.1%1.2%0.91%
Jan 202679.5%13.5%4%1.8%1.2%
Feb 202681.5%11.5%5.1%0.93%0.93%
Mar 202676.4%16%4.8%1.4%1.4%
Apr 202678.6%14%5.1%1.1%1.1%
May 202680.7%12.4%5.1%0.94%0.94%
Jun 202678.3%14.5%5.1%0.94%1.1%
Jul 202678.4%13.9%5.1%1.5%1.1%
Aug 202680.1%13.5%4.2%1.2%0.93%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Stephen Hill Motors

    80.1%

    held 1st · 5.2K estimated branded searches · +23.4% vs prior month · +1.7 points

  2. 2.Bayswater Vehicles

    13.5%

    held 2nd · 870 estimated branded searches · +17.6% vs prior month · -0.4 points

  3. 3.Wayne Kirk Motor Group

    4.2%

    held 3rd · 270 estimated branded searches · 0% vs prior month · -0.9 points

  4. 4.Allan Pike Cars

    1.2%

    held 4th · 80 estimated branded searches · 0% vs prior month · -0.3 points

  5. 5.Dave Panton Car Sales

    0.93%

    held 5th · 60 estimated branded searches · 0% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among napier used car dealerships in New Zealand?

In August 2026, Stephen Hill Motors was the most searched among napier used car dealerships in New Zealand, with an estimated 5.2K branded searches and 80.1% estimated Share of Search within this set. Bayswater Vehicles is in 2nd place, 66.6 percentage points behind at 13.5% Share of Search.

New Zealand napier used car dealerships, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Stephen Hill Motors77.3% → 80.1%81.5%Feb 202674.9%Nov 20251st
Bayswater Vehicles15.5% → 13.5%18.1%Nov 202511.5%Feb 20262nd
Wayne Kirk Motor Group4.9% → 4.2%5.1%Feb 20264%Jan 20263rd
Allan Pike Cars1.5% → 1.2%1.8%Jan 20260.93%Feb 20264th
Dave Panton Car Sales0.75% → 0.93%1.4%Mar 20260.75%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Stephen Hill Motors’ estimated Share of Search among napier used car dealerships in New Zealand increased from 77.3% to 80.1%.
  • Across the 11 months ending August 2026, Bayswater Vehicles’ estimated Share of Search among napier used car dealerships in New Zealand decreased from 15.5% to 13.5%.
  • Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand decreased from 4.9% to 4.2%.
  • Across the 11 months ending August 2026, Stephen Hill Motors’ estimated Share of Search among napier used car dealerships in New Zealand peaked at 81.5% in February 2026 and was lowest at 74.9% in November 2025.
  • Across the 11 months ending August 2026, Bayswater Vehicles’ estimated Share of Search among napier used car dealerships in New Zealand peaked at 18.1% in November 2025 and was lowest at 11.5% in February 2026.
  • Across the 11 months ending August 2026, Wayne Kirk Motor Group’s estimated Share of Search among napier used car dealerships in New Zealand peaked at 5.1% in February 2026 and was lowest at 4% in January 2026.
  • Across the 11 months ending August 2026, Allan Pike Cars and Dave Panton Car Sales held steady: their estimated Share of Search among napier used car dealerships in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand napier used car dealerships in August 2026?

  1. In August 2026, Stephen Hill Motors gained estimated Share of Search among napier used car dealerships in New Zealand, from 78.4% to 80.1%.

  2. In August 2026, Wayne Kirk Motor Group lost estimated Share of Search among napier used car dealerships in New Zealand, from 5.1% to 4.2%.

  3. Estimated monthly branded searches for Dave Panton Car Sales in New Zealand rose 20% over 11 measured months, from 50 to 60 in August 2026.

  4. Estimated monthly branded searches for Allan Pike Cars in New Zealand fell 20% over 11 measured months, from 100 to 80 in August 2026.

  5. Estimated monthly branded searches for Bayswater Vehicles in New Zealand fell 16.3% over 11 measured months, from 1K to 870 in August 2026.

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