Brandwave

Mitre Peak Cruises vs Southern Discoveries:Which is more popular?

In September 2026, Southern Discoveries had more branded searches than Mitre Peak Cruises among milford Sound cruises in New Zealand. Southern Discoveries had about 2,450 branded searches, while Mitre Peak Cruises had 1,300. Southern Discoveries made up 32.2% of all milford Sound cruise searches we track, and Mitre Peak Cruises accounted for 17.1%. When we asked ChatGPT and Google AI Overviews about milford Sound cruises, Mitre Peak Cruises appeared in all four answers and Southern Discoveries in two. Mitre Peak Cruises was mentioned before Southern Discoveries in every answer.

Among milford Sound cruises in New Zealand in September 2026

Who do people search for more?

Southern Discoveries, about 88% more searches than Mitre Peak Cruises

Southern Discoveries 2.5K searchesMitre Peak Cruises 1.3K searches

Who does AI mention more?

Mitre Peak Cruises, mentioned in every answer we collected

Mitre Peak Cruises in 4 of 4Southern Discoveries in 2 of 4

Who does AI recommend more?

Mitre Peak Cruises, named ahead of Southern Discoveries in every answer

Mitre Peak Cruises first in 3Southern Discoveries never first

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Top milford Sound cruises in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Mitre Peak Cruises appeared in all four answers. Southern Discoveries was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Mitre Peak Cruises was listed before Southern Discoveries in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitre Peak Cruises1st
  2. Cruise Milford2nd
  3. RealNZ3rd
  4. Southern Discoveries4th
  5. Pure Milford5th
  6. Jucy Cruize–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cruise Milford4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mitre Peak Cruises4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • RealNZ4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Southern Discoveries2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Pure Milford1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jucy Cruize0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about milford Sound cruises

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mitre Peak Cruises or Southern Discoveries more popular in search?

This chart shows how often people search Google for Mitre Peak Cruises and Southern Discoveries by name. Each line represents a brand's share of searches for all six milford Sound cruises we track, month by month, from searches in New Zealand.

Mitre Peak Cruises and Southern Discoveries among milford Sound cruises in New Zealand, by month

Share of searches by month for Southern Discoveries, Mitre Peak Cruises. The figures are in the table below the chart.

View monthly share of searches table
MonthSouthern DiscoveriesCruise MilfordMitre Peak CruisesPure MilfordRealNZJucy Cruize
Oct 202532.9%21.3%21.3%13%11.1%0.45%
Nov 202530%23.9%23.9%12.3%9.6%0.25%
Dec 202532.3%26.2%21.1%11.5%8.5%0.51%
Jan 202628.2%27.9%22.5%12.1%8.8%0.39%
Feb 202632.6%26%21.5%10.8%8.9%0.27%
Mar 202630.2%24%24%12.8%8.7%0.33%
Apr 202629.3%23.8%23.8%12.5%10.1%0.5%
May 202632.5%25.5%17.4%12.5%11.5%0.54%
Jun 202631%26%16.2%14.4%11.9%0.49%
Jul 202625.7%30%20.5%14%9.3%0.47%
Aug 202636.7%24.1%15%13.7%10.2%0.3%
Sep 202632.2%25%17.1%14.5%10.9%0.26%

How has the Mitre Peak Cruises and Southern Discoveries comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand milford Sound cruises in September 2026?

2 changes

  1. In September 2026, Mitre Peak Cruises gained share of searches among milford Sound cruises in New Zealand, from 15% to 17.1%.

  2. In September 2026, Southern Discoveries lost share of searches among milford Sound cruises in New Zealand, from 36.7% to 32.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Mitre Peak Cruises’ and Southern Discoveries’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitre Peak Cruises

1 branded search term

  • mitre peak cruises

Southern Discoveries

3 branded search terms

  • southern discoveries
  • southern discoveries cruise
  • southerndiscoveries

How the Brand Demand Index is measured

Other head-to-heads among milford Sound cruises

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