ESAB vs Lincoln Electric:Which is more popular?
In September 2026, Lincoln Electric had more branded searches than ESAB among MIG welder brands in New Zealand. Lincoln Electric had about 170 branded searches, while ESAB had 10. Lincoln Electric made up 18.1% of all MIG welder brand searches we track, and ESAB accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about MIG welder brands, Lincoln Electric appeared in three of the four answers and ESAB in none.
Who do people search for more?
Lincoln Electric, about 17 searches for every 1 for ESAB
Who does AI mention more?
Lincoln Electric, mentioned in 3 of 4 answers, ESAB in 0
Who does AI recommend more?
Lincoln Electric, the only one of the two named
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Top MIG welder brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lincoln Electric was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. ESAB did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Lincoln Electric1st
Kemppi2nd
Fronius3rd
Cigweld4th
Miller5th
Everlast Welders–
ESAB–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kemppi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lincoln Electric3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Cigweld2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fronius2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Miller2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Everlast Welders0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ESAB0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about MIG welder brands
4 answers
Asked ChatGPT
“Which MIG welder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best MIG welder brands in New Zealand?”
Asked ChatGPT
“What's the best MIG welder brand in New Zealand for metal fabrication?”
Searched Google, AI Overview
“mig welder nz”
Searched Google, AI Overview
“welding machine nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ESAB or Lincoln Electric more popular in search?
This chart shows how often people search Google for ESAB and Lincoln Electric by name. Each line represents a brand's share of searches for all seven MIG welder brands we track, month by month, from searches in New Zealand.
Share of searches by month for Lincoln Electric, ESAB. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cigweld | Lincoln Electric | Fronius | Everlast Welders | Kemppi | ESAB | Miller |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 26.3% | 6.3% | 2.5% | 3.8% | 1.3% | 0% |
| Nov 2025 | 58.9% | 28.8% | 5.5% | 1.4% | 4.1% | 1.4% | 0% |
| Dec 2025 | 68.3% | 17.5% | 6.3% | 3.2% | 3.2% | 0% | 1.6% |
| Jan 2026 | 61.4% | 24.3% | 5.7% | 1.4% | 4.3% | 2.9% | 0% |
| Feb 2026 | 63.1% | 21.5% | 7.7% | 1.5% | 3.1% | 1.5% | 1.5% |
| Mar 2026 | 58.2% | 25.4% | 6% | 1.5% | 6% | 1.5% | 1.5% |
| Apr 2026 | 62.5% | 26.3% | 6.3% | 1.3% | 2.5% | 1.3% | 0% |
| May 2026 | 58.5% | 20.7% | 9.8% | 2.4% | 4.9% | 2.4% | 1.2% |
| Jun 2026 | 67.8% | 19.5% | 5.7% | 1.1% | 4.6% | 1.1% | 0% |
| Jul 2026 | 66% | 18.1% | 8.5% | 2.1% | 3.2% | 2.1% | 0% |
| Aug 2026 | 64.6% | 17.7% | 6.3% | 1% | 7.3% | 2.1% | 1% |
| Sep 2026 | 69.1% | 18.1% | 5.3% | 3.2% | 3.2% | 1.1% | 0% |
How has the ESAB and Lincoln Electric comparison changed over the last 12 months?
3 findings
- Lincoln Electric was ahead of ESAB in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ESAB’s share of searches among MIG welder brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 10.
- Across the 12 months ending September 2026, Lincoln Electric’s share of searches among MIG welder brands in New Zealand moved from 26.3% to 18.1%, and its estimated monthly branded searches moved from 210 to 170.
How did search popularity change for New Zealand MIG welder brands in September 2026?
3 changes
In September 2026, Everlast Welders overtook Kemppi and ESAB to rank 4th among MIG welder brands in New Zealand, with 3.2% of the searches.
In September 2026, ESAB lost share of searches among MIG welder brands in New Zealand, from 2.1% to 1.1%.
Estimated monthly branded searches for Lincoln Electric in New Zealand fell 19% over 12 measured months, from 210 to 170 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using ESAB’s and Lincoln Electric’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ESAB
1 branded search term
- esab mig welder
Lincoln Electric
1 branded search term
- lincoln electric
Other head-to-heads among MIG welder brands
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