Meat brands in New Zealand:Which are most popular?

Name: Meat brands in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Silver Fern Farms was the most searched meat brand in New Zealand, accounting for 43.4% of all searches among the five brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Greenlea showed up in every answer. Silver Fern Farms was recommended most often, coming first in all four responses that gave a list.

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Top meat brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Greenlea appeared every time. Silver Fern Farms was recommended most often, coming first in all four answers that gave a list. Greenlea was second, and Pure South was third. Alliance Group, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Greenlea	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Silver Fern Farms	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Pure South	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
Alliance Group	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
ANZCO Foods	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Greenlea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Silver Fern Farms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pure South2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alliance Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ANZCO Foods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meat brands

5 answers

Asked ChatGPT
“Which red meat brand should I buy in New Zealand?”
1. 1Silver Fern Farms
2. 2Greenlea
Asked ChatGPT
“What are the best red meat brands in New Zealand?”
Asked ChatGPT
“What's the best red meat brand in New Zealand for family dinners?”
1. 1Silver Fern Farms
2. 2Greenlea
Searched Google, AI Overview
“grass fed beef nz”
Searched Google, AI Overview
“meat brands”
1. 1Greenlea

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which meat brands do people search for most?

This chart shows how often people search Google for each meat brand by name. Each line represents a brand's share of searches for all five meat brands we track, month by month, from searches in New Zealand.

Share of searches among meat brands in New Zealand, by month

Month	Silver Fern Farms	Greenlea	Alliance Group	ANZCO Foods	Pure South
Nov 2025	38.6%	14.1%	27.3%	13.6%	6.3%
Dec 2025	39.7%	17.1%	18.7%	16.1%	8.5%
Jan 2026	43.5%	15.2%	21%	15.3%	4.9%
Feb 2026	47.2%	14.1%	18.7%	15.7%	4.4%
Mar 2026	46.8%	13.4%	16%	19.5%	4.3%
Apr 2026	48.3%	14.3%	16.8%	17%	3.6%
May 2026	49.3%	14.3%	15.7%	17%	3.7%
Jun 2026	38.1%	27.6%	10.6%	21%	2.8%
Jul 2026	43.5%	19%	15.4%	17.2%	4.8%
Aug 2026	43.6%	18.7%	12.4%	20.6%	4.8%
Sep 2026	49.3%	15.5%	11.4%	19%	4.6%
Oct 2026	43.4%	20.3%	16.4%	15.9%	4.1%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Silver Fern Farms	43.4%	4.7K	-17%	-6 points
2, moved from 3rd to 2nd	Greenlea	20.3%	2.2K	+23%	+4.7 pointsmoved from 3rd to 2nd
3, moved from 4th to 3rd	Alliance Group	16.4%	1.8K	+35.1%	+4.9 pointsmoved from 4th to 3rd
4, moved from 2nd to 4th	ANZCO Foods	15.9%	1.7K	-21.1%	-3.1 pointsmoved from 2nd to 4th
5, held 5th	Pure South	4.1%	440	-17%	-0.6 points

1.Silver Fern Farms
43.4%
Held 1st. 4.7K estimated branded searches, -17% vs prior month. Share -6 points.
2.Greenlea
20.3%
Moved from 3rd to 2nd. 2.2K estimated branded searches, +23% vs prior month. Share +4.7 points.
3.Alliance Group
16.4%
Moved from 4th to 3rd. 1.8K estimated branded searches, +35.1% vs prior month. Share +4.9 points.
4.ANZCO Foods
15.9%
Moved from 2nd to 4th. 1.7K estimated branded searches, -21.1% vs prior month. Share -3.1 points.
5.Pure South
4.1%
Held 5th. 440 estimated branded searches, -17% vs prior month. Share -0.6 points.

Which brand is most popular in search among meat brands in New Zealand?

5 brands

In October 2026, Silver Fern Farms was the most searched among meat brands in New Zealand, with an estimated 4.7K branded searches, 43.4% of all searches for the five tracked by the Brandwave Brand Demand Index. Greenlea is in 2nd place, 23.1 percentage points behind at 20.3%.

New Zealand meat brands, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Silver Fern Farms	38.6% → 43.4%	49.3%Sep 2026	38.1%Jun 2026	1st
Greenlea	14.1% → 20.3%	27.6%Jun 2026	13.4%Mar 2026	3rd → 2nd
Alliance Group	27.3% → 16.4%	27.3%Nov 2025	10.6%Jun 2026	2nd → 3rd
ANZCO Foods	13.6% → 15.9%	21%Jun 2026	13.6%Nov 2025	4th
Pure South	6.3% → 4.1%	8.5%Dec 2025	2.8%Jun 2026	5th

Each finding as a sentence

Across the 12 months ending October 2026, Silver Fern Farms’ share of searches among meat brands in New Zealand increased from 38.6% to 43.4%.
Across the 12 months ending October 2026, Greenlea’s share of searches among meat brands in New Zealand increased from 14.1% to 20.3%.
Across the 12 months ending October 2026, Alliance Group’s share of searches among meat brands in New Zealand decreased from 27.3% to 16.4%.
Across the 12 months ending October 2026, ANZCO Foods’ share of searches among meat brands in New Zealand increased from 13.6% to 15.9%.
Across the 12 months ending October 2026, Pure South’s share of searches among meat brands in New Zealand decreased from 6.3% to 4.1%.
Across the 12 months ending October 2026, Silver Fern Farms’ share of searches among meat brands in New Zealand peaked at 49.3% in September 2026 and was lowest at 38.1% in June 2026.
Across the 12 months ending October 2026, Greenlea’s share of searches among meat brands in New Zealand peaked at 27.6% in June 2026 and was lowest at 13.4% in March 2026.
Across the 12 months ending October 2026, Alliance Group’s share of searches among meat brands in New Zealand peaked at 27.3% in November 2025 and was lowest at 10.6% in June 2026.
Across the 12 months ending October 2026, ANZCO Foods’ share of searches among meat brands in New Zealand peaked at 21% in June 2026 and was lowest at 13.6% in November 2025.
Across the 12 months ending October 2026, Pure South’s share of searches among meat brands in New Zealand peaked at 8.5% in December 2025 and was lowest at 2.8% in June 2026.
Across the 12 months ending October 2026, Greenlea rose from 3rd to 2nd among meat brands in New Zealand.
Across the 12 months ending October 2026, Alliance Group fell from 2nd to 3rd among meat brands in New Zealand.

How did search popularity change for New Zealand meat brands in October 2026?

5 changes

In October 2026, Greenlea overtook ANZCO Foods to rank 2nd among meat brands in New Zealand, with 20.3% of the searches.
In October 2026, Alliance Group overtook ANZCO Foods to rank 3rd among meat brands in New Zealand, with 16.4% of the searches.
In October 2026, Silver Fern Farms lost share of searches among meat brands in New Zealand, from 49.3% to 43.4%.
In October 2026, ANZCO Foods lost share of searches among meat brands in New Zealand, from 19% to 15.9%.
In October 2026, Pure South lost share of searches among meat brands in New Zealand, from 4.6% to 4.1%.

How are branded searches counted for meat brands?

15 search terms

Each brand's share of searches among meat brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.