Brandwave

Alliance Group vs Pure South:Which is more popular in New Zealand?

In October 2026, Alliance Group had more branded searches than Pure South among meat brands in New Zealand. Alliance Group had about 1,770 branded searches, while Pure South had 440. Alliance Group made up 16.4% of all meat brand searches we track, and Pure South accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about meat brands, Pure South appeared in two of the five answers and Alliance Group in none.

Among meat brands in New Zealand in October 2026

Who do people search for more?

Alliance Group, about 4 searches for every 1 for Pure South

Alliance Group 1.8K searchesPure South 440 searches

Who does AI mention more?

Pure South, mentioned in 2 of 5 answers, Alliance Group in 0

Pure South in 2 of 5Alliance Group in 0 of 5

Who does AI recommend more?

Pure South, the only one of the two named

Pure South first in 2Alliance Group never named

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Top meat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pure South was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Alliance Group did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Silver Fern Farms1st
  2. Greenlea2nd
  3. Pure South3rd
  4. Alliance Group–
  5. ANZCO Foods–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Greenlea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Farms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pure South2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alliance Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ANZCO Foods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alliance Group or Pure South more popular in search?

This chart shows how often people search Google for Alliance Group and Pure South by name. Each line represents a brand's share of searches for all five meat brands we track, month by month, from searches in New Zealand.

Alliance Group and Pure South among meat brands in New Zealand, by month

Share of searches by month for Alliance Group, Pure South. The figures are in the table below the chart.

View monthly share of searches table
MonthSilver Fern FarmsGreenleaAlliance GroupANZCO FoodsPure South
Nov 202538.6%14.1%27.3%13.6%6.3%
Dec 202539.7%17.1%18.7%16.1%8.5%
Jan 202643.5%15.2%21%15.3%4.9%
Feb 202647.2%14.1%18.7%15.7%4.4%
Mar 202646.8%13.4%16%19.5%4.3%
Apr 202648.3%14.3%16.8%17%3.6%
May 202649.3%14.3%15.7%17%3.7%
Jun 202638.1%27.6%10.6%21%2.8%
Jul 202643.5%19%15.4%17.2%4.8%
Aug 202643.6%18.7%12.4%20.6%4.8%
Sep 202649.3%15.5%11.4%19%4.6%
Oct 202643.4%20.3%16.4%15.9%4.1%

How has branded search for Alliance Group and Pure South changed in New Zealand over the last 12 months?

3 findings
  • Alliance Group was ahead of Pure South in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Alliance Group’s share of searches among meat brands in New Zealand moved from 27.3% to 16.4%, and its estimated monthly branded searches moved from 4K to 1.8K.
  • Across the 12 months ending October 2026, Pure South’s share of searches among meat brands in New Zealand moved from 6.3% to 4.1%, and its estimated monthly branded searches moved from 930 to 440.

How did search popularity change for New Zealand meat brands in October 2026?

2 changes

  1. In October 2026, Alliance Group overtook ANZCO Foods to rank 3rd among meat brands in New Zealand, with 16.4% of the searches.

  2. In October 2026, Pure South lost share of searches among meat brands in New Zealand, from 4.6% to 4.1%.

How are Alliance Group’s and Pure South’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Alliance Group’s and Pure South’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alliance Group

3 branded search terms

  • alliance group
  • alliance group ltd
  • alliance meat

Pure South

2 branded search terms

  • pure south
  • pure south lamb

How the Brand Demand Index is measured

Other head-to-heads among meat brands

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