Brandwave

How popular isPure South?

In October 2026, people searched for Pure South by name about 440 times in New Zealand, a 52.7% decrease from the previous year. These searches made up 4.1% of all New Zealand meat brand searches, placing Pure South fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about meat brands, Pure South appeared in two of the five answers and was the third most recommended of the five.

Search and AI answers in October 2026

Pure South is the fifth most searched of 5 competitors and the third most recommended in the AI answers we collected.

  1. Silver Fern FarmsShare of searches 43.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. GreenleaShare of searches 20.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Alliance GroupShare of searches 16.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ANZCO FoodsShare of searches 15.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Pure SouthShare of searches 4.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top meat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pure South was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pure South is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Silver Fern Farms1st
  2. Greenlea2nd
  3. Pure South3rd
  4. Alliance Group–
  5. ANZCO Foods–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Greenlea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Farms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pure South2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alliance Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ANZCO Foods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Pure South compared with other New Zealand meat brands?

Pure South against meat brands in New Zealand, by month

Share of searches by month for Silver Fern Farms, Greenlea, Alliance Group, ANZCO Foods, Pure South. The figures are in the table below the chart.

View monthly share of searches table
MonthSilver Fern FarmsGreenleaAlliance GroupANZCO FoodsPure South
Nov 202538.6%14.1%27.3%13.6%6.3%
Dec 202539.7%17.1%18.7%16.1%8.5%
Jan 202643.5%15.2%21%15.3%4.9%
Feb 202647.2%14.1%18.7%15.7%4.4%
Mar 202646.8%13.4%16%19.5%4.3%
Apr 202648.3%14.3%16.8%17%3.6%
May 202649.3%14.3%15.7%17%3.7%
Jun 202638.1%27.6%10.6%21%2.8%
Jul 202643.5%19%15.4%17.2%4.8%
Aug 202643.6%18.7%12.4%20.6%4.8%
Sep 202649.3%15.5%11.4%19%4.6%
Oct 202643.4%20.3%16.4%15.9%4.1%

  1. 1.Silver Fern Farms

    43.4%

    Held 1st. 4.7K estimated branded searches, -17% vs prior month. Share -6 points.

  2. 2.Greenlea

    20.3%

    Moved from 3rd to 2nd. 2.2K estimated branded searches, +23% vs prior month. Share +4.7 points.

  3. 3.Alliance Group

    16.4%

    Moved from 4th to 3rd. 1.8K estimated branded searches, +35.1% vs prior month. Share +4.9 points.

  4. 4.ANZCO Foods

    15.9%

    Moved from 2nd to 4th. 1.7K estimated branded searches, -21.1% vs prior month. Share -3.1 points.

  5. 5.Pure South

    4.1%

    Held 5th. 440 estimated branded searches, -17% vs prior month. Share -0.6 points.

Compare popularity between Pure South and its closest rivals

Every comparison with Pure South

4 comparisons

How has branded search demand for Pure South changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Pure South in New Zealand fell from 930 to 440.
  • Across the 12 months ending October 2026, Pure South’s share of searches among meat brands in New Zealand decreased from 6.3% to 4.1%.
  • Across the 12 months ending October 2026, Pure South’s share of searches among meat brands in New Zealand peaked at 8.5% in December 2025 and was lowest at 2.8% in June 2026.

How did search popularity change for New Zealand meat brands in October 2026?

5 changes

  1. In October 2026, Greenlea overtook ANZCO Foods to rank 2nd among meat brands in New Zealand, with 20.3% of the searches.

  2. In October 2026, Alliance Group overtook ANZCO Foods to rank 3rd among meat brands in New Zealand, with 16.4% of the searches.

  3. In October 2026, Silver Fern Farms lost share of searches among meat brands in New Zealand, from 49.3% to 43.4%.

  4. In October 2026, ANZCO Foods lost share of searches among meat brands in New Zealand, from 19% to 15.9%.

  5. In October 2026, Pure South lost share of searches among meat brands in New Zealand, from 4.6% to 4.1%.

How are Pure South’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Pure South’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pure south
  • pure south lamb

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How the Brand Demand Index is measured

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