Pure South vs Silver Fern Farms:Which is more popular in New Zealand?
In October 2026, Silver Fern Farms had more branded searches than Pure South among meat brands in New Zealand. Silver Fern Farms had about 4,690 branded searches, while Pure South had 440. Silver Fern Farms made up 43.4% of all meat brand searches we track, and Pure South accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about meat brands, Silver Fern Farms appeared in four of the five answers and Pure South in two. Silver Fern Farms was mentioned before Pure South in every answer.
Who do people search for more?
Silver Fern Farms, about 11 searches for every 1 for Pure South
Who does AI mention more?
Silver Fern Farms, mentioned in 4 of 5 answers, Pure South in 2
Who does AI recommend more?
Silver Fern Farms, named ahead of Pure South in every answer
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Top meat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Silver Fern Farms was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Pure South was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Silver Fern Farms was listed before Pure South in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Greenlea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Silver Fern Farms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Pure South2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Alliance Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ANZCO Foods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about meat brands
5 answers
Asked ChatGPT
“Which red meat brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best red meat brands in New Zealand?”
Asked ChatGPT
“What's the best red meat brand in New Zealand for family dinners?”
Searched Google, AI Overview
“grass fed beef nz”
Searched Google, AI Overview
“meat brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Pure South or Silver Fern Farms more popular in search?
This chart shows how often people search Google for Pure South and Silver Fern Farms by name. Each line represents a brand's share of searches for all five meat brands we track, month by month, from searches in New Zealand.
Share of searches by month for Silver Fern Farms, Pure South. The figures are in the table below the chart.
View monthly share of searches table
| Month | Silver Fern Farms | Greenlea | Alliance Group | ANZCO Foods | Pure South |
|---|---|---|---|---|---|
| Nov 2025 | 38.6% | 14.1% | 27.3% | 13.6% | 6.3% |
| Dec 2025 | 39.7% | 17.1% | 18.7% | 16.1% | 8.5% |
| Jan 2026 | 43.5% | 15.2% | 21% | 15.3% | 4.9% |
| Feb 2026 | 47.2% | 14.1% | 18.7% | 15.7% | 4.4% |
| Mar 2026 | 46.8% | 13.4% | 16% | 19.5% | 4.3% |
| Apr 2026 | 48.3% | 14.3% | 16.8% | 17% | 3.6% |
| May 2026 | 49.3% | 14.3% | 15.7% | 17% | 3.7% |
| Jun 2026 | 38.1% | 27.6% | 10.6% | 21% | 2.8% |
| Jul 2026 | 43.5% | 19% | 15.4% | 17.2% | 4.8% |
| Aug 2026 | 43.6% | 18.7% | 12.4% | 20.6% | 4.8% |
| Sep 2026 | 49.3% | 15.5% | 11.4% | 19% | 4.6% |
| Oct 2026 | 43.4% | 20.3% | 16.4% | 15.9% | 4.1% |
How has branded search for Pure South and Silver Fern Farms changed in New Zealand over the last 12 months?
3 findings
- Silver Fern Farms was ahead of Pure South in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Pure South’s share of searches among meat brands in New Zealand moved from 6.3% to 4.1%, and its estimated monthly branded searches moved from 930 to 440.
- Across the 12 months ending October 2026, Silver Fern Farms’ share of searches among meat brands in New Zealand moved from 38.6% to 43.4%, and its estimated monthly branded searches moved from 5.7K to 4.7K.
How did search popularity change for New Zealand meat brands in October 2026?
2 changes
In October 2026, Silver Fern Farms lost share of searches among meat brands in New Zealand, from 49.3% to 43.4%.
In October 2026, Pure South lost share of searches among meat brands in New Zealand, from 4.6% to 4.1%.
How are Pure South’s and Silver Fern Farms’ branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Pure South’s and Silver Fern Farms’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pure South
2 branded search terms
- pure south
- pure south lamb
Silver Fern Farms
6 branded search terms
- silver fern farms
- silver fern farms beef
- silver fern farms limited
- silver fern farms venison
- silver fern farms waitane
- silverfernfarms
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