Brandwave

Alliance Group vs Greenlea:Which is more popular in New Zealand?

In October 2026, Greenlea had more branded searches than Alliance Group among meat brands in New Zealand. Greenlea had about 2,190 branded searches, while Alliance Group had 1,770. Greenlea made up 20.3% of all meat brand searches we track, and Alliance Group accounted for 16.4%. When we asked ChatGPT and Google AI Overviews about meat brands, Greenlea appeared in all five answers and Alliance Group in none.

Among meat brands in New Zealand in October 2026

Who do people search for more?

Greenlea, about 24% more searches than Alliance Group

Greenlea 2.2K searchesAlliance Group 1.8K searches

Who does AI mention more?

Greenlea, mentioned in every answer we collected

Greenlea in 5 of 5Alliance Group in 0 of 5

Who does AI recommend more?

Greenlea, the only one of the two named

Greenlea first in 4Alliance Group never named

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Top meat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Greenlea appeared in all five answers. Alliance Group did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Silver Fern Farms1st
  2. Greenlea2nd
  3. Pure South3rd
  4. Alliance Group–
  5. ANZCO Foods–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Greenlea5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Silver Fern Farms4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pure South2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Alliance Group0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ANZCO Foods0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about meat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Alliance Group or Greenlea more popular in search?

This chart shows how often people search Google for Alliance Group and Greenlea by name. Each line represents a brand's share of searches for all five meat brands we track, month by month, from searches in New Zealand.

Alliance Group and Greenlea among meat brands in New Zealand, by month

Share of searches by month for Greenlea, Alliance Group. The figures are in the table below the chart.

View monthly share of searches table
MonthSilver Fern FarmsGreenleaAlliance GroupANZCO FoodsPure South
Nov 202538.6%14.1%27.3%13.6%6.3%
Dec 202539.7%17.1%18.7%16.1%8.5%
Jan 202643.5%15.2%21%15.3%4.9%
Feb 202647.2%14.1%18.7%15.7%4.4%
Mar 202646.8%13.4%16%19.5%4.3%
Apr 202648.3%14.3%16.8%17%3.6%
May 202649.3%14.3%15.7%17%3.7%
Jun 202638.1%27.6%10.6%21%2.8%
Jul 202643.5%19%15.4%17.2%4.8%
Aug 202643.6%18.7%12.4%20.6%4.8%
Sep 202649.3%15.5%11.4%19%4.6%
Oct 202643.4%20.3%16.4%15.9%4.1%

How has branded search for Alliance Group and Greenlea changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Greenlea took it in June 2026.
  • Across the 12 months ending October 2026, Alliance Group’s share of searches among meat brands in New Zealand moved from 27.3% to 16.4%, and its estimated monthly branded searches moved from 4K to 1.8K.
  • Across the 12 months ending October 2026, Greenlea’s share of searches among meat brands in New Zealand moved from 14.1% to 20.3%, and its estimated monthly branded searches moved from 2.1K to 2.2K.

How did search popularity change for New Zealand meat brands in October 2026?

2 changes

  1. In October 2026, Greenlea overtook ANZCO Foods to rank 2nd among meat brands in New Zealand, with 20.3% of the searches.

  2. In October 2026, Alliance Group overtook ANZCO Foods to rank 3rd among meat brands in New Zealand, with 16.4% of the searches.

How are Alliance Group’s and Greenlea’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Alliance Group’s and Greenlea’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Alliance Group

3 branded search terms

  • alliance group
  • alliance group ltd
  • alliance meat

Greenlea

2 branded search terms

  • greenlea
  • greenlea meat

How the Brand Demand Index is measured

Other head-to-heads among meat brands

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